Implementing Enterprise 2.0: Free Chapter 11: Social Networks In The Enterprise

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Continuing our series of free chapters from Implementing Enterprise 2.0, here is Chapter 11 on Social Networks in the Enterprise. For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.

Section 4 of Implementing Enterprise 2.0 is Creating Business Value From Enterprise 2.0 Tools. It includes chapters on implementing Wikis, Blogs, Social Networks, RSS and syndication, Social Bookmarking, and Microblogging in the enterprise.

Chapter 11 on Social Networks in the Enterprise contains:

* Visual representation of social networks in the enterprise (see also the visualizations for RSS in the enterprise, wikis in the enteprise and social bookmarking in the enterprise)

* Background to social networks and adoption in the enterprise

* Six key domains in which social networks can create business value inside organizations

* Required functionality of social networks for enterprise use

* Issues with implementation, including for internal social network and external social networks

* Two brief case studies of enterprise implementation of social networks

IE2 Sample Chapter 11

You can also just download the pdf of Chapter 11.

Hanging out with Paul Krugman

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I just got sent this nice picture of Nobel Prize-winning economist Paul Krugman and myself at the residence of His Highness Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister for Higher Education and Scientific Research. We were invited to his home in the evening for an informal conversation after the MegaTrends conference we both keynoted at in Abu Dhabi a couple of weeks ago.

HH Sheikh Nahyan Bin Mubarak Al Nahyan is looking at a copy of my book Living Networks.

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Innovation Bay angel dinner: great stories from start-ups Goanna, Posse and AdSoft

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Since Victoria and Phoebe are still in hospital, last night I snuck out to Innovation Bay’s angel dinner. Innovation Bay has been running for five and half years, bringing together an invitation-only group to a variety of compact events. The founders Ian Gardiner, Rand Leeb-du-Toit and Phaedon Stough recently got together to reassess what they should do with the community and decided to run an ‘angel dinner’, inviting all of their speakers over the years plus some other successful entrepreneurs and investors to see some new start-ups. I in fact spoke at Innovation Bay’s second event in early 2004, giving an overview of the social networking space at the time, including key players and business models.

It was an excellent evening, and all three of the companies that presented were very impressive with very good stories to tell. Here are some brief notes from the evening:

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2009 is the year of influence – tap the power (on 19 May)!

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This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence.

There are several primary drivers for the rise of influence:

* The democratization of media, which gives everyone a channel to propagate theirs or others’ opinions.

* Peer trust, which places far greater faith in individuals than corporate advertising and marketing.

* The ongoing fragmentation of mass media, which takes away the power of traditional marketing channels.

* The aggregation of social media, which gives a far stronger voice to the many individual conversations.

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Yes I still exist… and even better, my email is back up!

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For anyone who has tried to email me over the last 28 hours and received a bounce, please just email me again – my email is back up and I now exist again!

This has been a nightmare as I’ve transferred my primary website associated my email to a new host, and it did not go smoothly, I’ll spare you the gory details.

Now on with the rest of my life.

At current growth rates everyone in the world will have a Twitter account by December 21 2009!

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ComScore has just released global Twitter usage figures for March, showing a 95% growth in the month to 19.1 million visitors.

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Using the same methodology as my At current growth rates everyone in the US will have a Twitter account by August 22 2009! blog post from last week (extrapolating current exponential growth rates)…

Everyone in the world will have a Twitter account by December 21 2009! (which will be a nice Christmas present for the Twitter founders)

US users currently comprise 48.6% of global visitors. It’s interesting that US growth is 131% compared to global growth at 95%. If these growth rates continue the US will again have the majority of global users, after having started as a mainly US application and then gained significant traction internationally. Undoubtedly by later this year global growth rates will pick up relative to the US (especially since everyone in the US will be on Twitter by August 22!)

Largest ever organizational network analysis shows how social networks drive performance

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For years now I have been trying to get the message out to senior executives that effective social networks are critical to business performance. By now that is well understood, in part supported by the large body research and academic literature on how social networks in and across organizations drive results and performance.

Now researchers from IBM Research and MIT have undertaken the largest study of its kind ever. BusinessWeek writes that Researchers at IBM and MIT have found that certain e-mail connections and patterns at work correlate with higher revenue production.

The report itself, Value of Social Network — A Large-Scale Analysis on Network Structure Impact to Financial Revenue of Information Technology Consultants, provides detail on their findings – for those interested in these issues it’s well worth a read.

In summary, there were four key results:

1. Structural diversity and centrality of social networks are positively correlated with performance for both individual consultant and project teams.

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The future of museums: the shift from expert curators to facilitators of participation

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Yesterday as a prelude to the Transformations in Scientific and Cultural Communication conference I’m speaking at today, the Directors of Australia and New Zealand’s largest museums and libraries gathered for a boardroom session. I joined the group to give a presentation on social media in organizations and was very interested to hear their perspectives.

The general tenor of the afternoon was examining the rapidly changing environment, perhaps most notably changed expectations from audiences in how they interact with exhibits and content.

One of the directors commented that institutions that are often over a century old and perhaps by definition embedded in tradition can find it hard to change. However in the course of the afternoon I saw some fantastic examples of what is being done by museums today. It made me think that perhaps the underlying mindset of (some) museum directors is one of engaging people, and thus seeing the openness of the web as being an opportunity to fulfill their role of ‘democratizing knowledge’ .

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Enterprise 2.0 Executive Forum #1 on Twitter today

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Back from a fabulous day at Enterprise 2.0 Executive Forum. I don’t have time for a full debrief now as I have to finish preparing for my keynote at theNational Growth Summit tomorrow.

Certainly a highlight of today was the Twitter activity at the conference, with by some measures the event reaching #1 on Twitter activity globally, and with other services reporting us as #2 trending Twitter topic.

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Certainly the best single place to explore the distilled insights from the day is the Twitter stream for #e2ef, with over 1000 tweets, mainly of what participants found most useful and valuable from the speakers and interactive sessions.

More reflections and reporting from the day, including a distillation of some of Twitter stream, coming soon.

The ‘Minority Report’ user interface is here

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The film Minority Report featured a user interface in which Tom Cruise’s character controlled computer screens and information using gestures, while wearing special gloves.

This was at the time the best representation of what I have long thought was a natural and inevitable direction for user interfaces. I’ve written about the shift to richer computer interfaces extensively over the years, including featuring Interfaces as one of the three technologies that will bring the networks to life in Chapter 2 of my 2002 book Living Networks, describing New Interfaces as one of the Six Trends that are transforming Living Online, and looking at the future of interfaces in mobile and home environments in the Future of the Media Lifecycle framework.

The film below shows the ‘g-speak’ technology in use. This is still transitional technology that will lead to broadly-used commercial applications, but definitely shows where things are heading.


g-speak overview 1828121108 from john underkoffler on Vimeo.

Thanks to Engadget.