On Thursday I am giving the closing keynote at Newspaper Publishers Association Future Forum conference in Sydney. I gave a sneak preview of some of what I will be covering, leading to a wide variety of coverage including in The Australian, by Roy Greenslade in The Guardian, on The Inquisitr, and on Mumbrella (including a rich discussion). I will also be doing some interviews on ABC radio tonight and tomorrow.

Below are my pre-talk primer notes – more detail coming in a bit:

• By 2022 newspapers as we know them will be irrelevant in Australia. However the leading newspaper publishers of today may have transformed themselves to thrive in what will be a flourishing media industry.

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Last year in intense frustration I wrote It is totally INSANE that you cannot use an external keyboard on an iPhone. It is absolutely crazy that I have to carry around other devices to be able to touchtype on the move.

With the launch of the iPad with external keyboard capabilities (and large on-screen keyboard) I was getting worried that they weren’t going to give the iPhone a keyboard in order to differentiate the devices.

Fortunately Steve Jobs has just announced that iPhone OS4, due out in the Northern summer, will include Bluetooth keyboard capabilities. Again, it is totally insane that it has taken this long – the iPhone has always had Bluetooth, it’s just that Apple deliberately crippled the ability to use it for keyboards.

This means I’m likely to continue with iPhone for a little while. The latest Android phones were beginning to look very tempting.

Of course there are some other nice features in OS4, notably multitasking and enhanced camera and video capabilities. But the keyboard is for me the critical one.

Now having launched version 2 of our Social Media Strategy Framework, we will release it in a variety of other languages.

Since I am giving the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, we will kick off with the Turkish version, and release the other translations over the next couple of weeks.

Click on image to download pdf

Please share this with any Turkish speakers.

Also be sure to let me know if you can suggest any improvements to the translation.

One of the key themes at Future of Influence Summit 2009 on August 31 / September 1 will be the emergence of the ‘reputation economy’, and how value is being created in that space.

Howard Rheingold, who has been deeply involved in this space since the 1980s, and has demonstrated his prescience by writing – among others books – Virtual Reality in 1991 and Smart Mobs in 2002, will be doing a keynote at the conference.

In our recent conversation about influence and reputation Howard mentioned the 2004 article Manifesto for a Reputation Society, which appeared in First Monday. I saw this a number of years ago but had forgotten it. It is in fact a great overview of where reputation may go. The abstract reads:

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Continuing our series of free chapters from Implementing Enterprise 2.0, here is Chapter 11 on Social Networks in the Enterprise. For full details on the report and all the sample chapters go to the Implementing Enterprise 2.0 website.

Section 4 of Implementing Enterprise 2.0 is Creating Business Value From Enterprise 2.0 Tools. It includes chapters on implementing Wikis, Blogs, Social Networks, RSS and syndication, Social Bookmarking, and Microblogging in the enterprise.

Chapter 11 on Social Networks in the Enterprise contains:

* Visual representation of social networks in the enterprise (see also the visualizations for RSS in the enterprise, wikis in the enteprise and social bookmarking in the enterprise)

* Two brief case studies of enterprise implementation of social networks

IE2 Sample Chapter 11

You can also just download the pdf of Chapter 11.