Using social media to track and drive organizational success metrics

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This week I was MC for the AHRI HR Technology conference, and ran one of the workshops on the following day, on Creating Results Using Social Media.

A real highlight of the conference was the Social Media: Risks and Rewards panel, which I chaired, with the participation of a fantastic cast of Peter Williams of Deloitte, Steve Barham of LinkedIn, Laurel Papworth of The Community Crew, and Sam Mutimer of ThinkTank Media.

It was a fabulous discussion, and we covered a lot of territory in the conversation.

One of the many topics discussed was the use of social media to track metrics and correlate these with organizational success metrics.
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Animated excursions into the future: the extraordinary implications of utility fog

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I caught up with fellow futurist Kristin Alford last week, yet another first time face-to-face meeting after a long time interacting online. It seems most of the people I meet these days are people I know from Twitter.

Kristin pointed me to some of what her company Bridge8 is doing in creating animated videos about the future. I believe the primary intended audience is secondary school students, but they are excellent videos, well-paced, well-thought-out, educational, all in all very nicely done.

Here is their video on the implications of Utility Fog, starting with a segment on how to think about the future, introducing the idea of utility fog, and running through some of the possible implications. It’s a great study in futures thinking, and well worth watching.


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The Question: What is the most interesting thing you came across today?

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Twitter has moved from asking ‘what are you doing now?’ to ‘what’s happening?’, and now describes itself as an ‘information network‘.

The Twitter News Network is a manifestation of the global brain, in which we create value for others by contributing to the visibility and availability of high-value information.

While many contribute nothing of value to Twitter, many extraordinarily talented and interesting contributors are doing what they can to add value to others. It is a choice we make, by how we engage in our social networks.

If we consider what we can best contrbute to global consciousness, it is very likely the most interesting things we come across. The most intriguing, through-provoking, stimulating ideas, whether they be in the form of an article, a video, a conversation, or anything else from the vastness of media and ideas we encounter each day.
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Looking for talented editors/ writers / project managers / social media on cool tech, media, and future topics

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We have just posted an ad on Elance, looking for editors/ writers/ project managers for some of our existing and forthcoming online publications.

Please apply on Elance if this seems like a match, or pass it on to others if you think it might be of interest. If you have questions before applying you can use our contact form. We hope to find some awesome people!

Talented editors/ writers / project managers / social media for cool tech and future topics

We run a series of content websites on topics related to technology, media, and the future, among many other activities.

We are looking for highly talented editors/ project managers who can drive quality content and traffic on these sites.
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Discussion: Social networks, Google+, Facebook, fragmentation, and interoperability

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The video below shows an interview of me on ABC TV that was made over a month ago, though it aired just last week. Here is the full program of The Consumer Quarter, from which this interview is taken.

The focus of the segment was to look at the impact of the launch of Google+ on social networking as a whole, including the possible negative impact of too much choice for social network users.

A few of the points I made in the interview:
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Compulsory viewing: A CEO perspective on the business value of internal social networks

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A few days ago Arie Goldshlager pointed me to the fantastic video below of Giam Swiegers, CEO of Deloitte Australia, talking about the company’s use of micro-blogging. Shortly after Forrester announced that Deloitte Australia’s Yammer network had won its 2011 Forrester Groundswell award in the category of Collaboration Systems.

Undoubtedly a major factor in Deloitte Australia’s success in internal social networks is the unreserved support of its CEO. However, as the video below clearly shows, Swiegers is not a man who likes social media for its own sake.

He simply recognizes that it can help lead to outstanding business outcomes. As an accountant and business leader, he sees the business value of using social networks well, and has helped Deloitte Australia to tap that value.


Here are some of the things that Swiegers says in the video:
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The global polarization of work: what we can do about it

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Today I gave the keynote at an invitation-only meeting of senior executives looking at the future of their industry. My role was to bring perspectives on the broader drivers of change in business.

One of the central themes of my keynote was the future of work and organizations. There are of course many facets to this, but one of the fundamentally important ones in considering the future of business and society is in how work is being polarized.

On the one hand, the elites who have outstanding talents or expertise, combined with the ability to collaborate effectively, have extraordinary choices. They can choose the employers who give them the most flexibility, the highest pay, or the greatest work satisfaction, depending on their priorities. They can work freelance for companies anywhere in the world, usually working from the comfort of their own home or local co-working space. They can live and work pretty much wherever they want in the world. As connectivity reaches deeper and broader into developing countries, a far broader pool of talented people can reasonably aspire to this lifestyle.
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More research: browsing for fun at work boosts productivity

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My post yesterday about Angry Birds and productivity at work: why distractions can help has generated some good discussion.

Ever a source of great information, Arie Goldshlager has now pointed me to additional research that supports the National University of Singapore study I pointed to in the article.

In this brief video Dr Brent Coker at the Department of Management and Marketing at University of Melbourne presents their research findings on the productivity impact of browsing for fun at work.


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Revisiting the future of PR

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For many reasons PR (or perhaps rather what PR could be) is close to the center of my interests. As we shift to a world driven by social media and influence networks, arguably the PR industry has the best background and capabilities to help organizations deal with the new challenges and opportunities that are emerging.

Yet the PR industry has not markedly prospered relative to adjacent industries, which have muscled in on the new work generated in a rapidly changing landscape. ‘Public relationships’, if we take the term literally, dominate the agenda, yet PR is not dominating the discussion.

I recently recalled that I wrote the article Six Facets of the Future of PR well over 5 years ago now. It’s nice to see that it is still the #1 result on a Google search for ‘future of PR’.

As a good article about the future should be, it is still entirely relevant today. I thought it would be worth revisiting a few of the points I made, as they probably bear repeating.

Six Facets of the Future of PR

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Detailed stats: Social networks dominate Internet usage, Australia still #1

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Research company Nielsen has just released detailed statistics on online activity, focusing on social networks and blogging, which at 22.5% of time spent online dominate Internet usage, with more than twice the next category games, at 9.8% of time spent. Below are a few highlights and comments from the full report.

Facebook completely dominates the social networking and blogging space, with over 70 times the next most prominent social networking site. Interestingly Tumblr’s dramatic rise (+183% over the last year) has taken it to overtake Twitter in time spent online. However Nielsen’s methodologies look only at website visits and don’t the majority of time spent on Twitter, which is on web and mobile clients. Facebook also dramatically surpasses the amount of time spent on Google, however Google is still mostly not a destination site. Over time initiatives such as Google+ may change that.
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