Today show: Social media and technology trends for 2012

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Yesterday I appeared on the Australia national breakfast program Today, talking about what we can expect in social media and technology in 2012. I was on holidays in Melbourne so spoke from the studio there. You can see the clip below, or on the Today Show Video page, under the title Social Trends for 2012.

It is always hard to fit in a lot of content into a breakfast TV format, however I managed to cover thoughts on Google+, Tumblr, Pinterest, augmented reality glasses, Siri and voice interfaces among other topics.

Making social media happen in government: case study of NSW Department of Education

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I’m at the launch meeting of the social media community of practice set up by Institute of Public Administration NSW (IPAA).

Earlier this year I gave the opening keynote on The Transformation of Government at IPAA’s annual conference, where I was encouraged to see the interest and appetite for new and more open approaches to government here. 

At the conference I wrote about the case study of Queensland Police, which is a great example of government bodies creating value through social media.

At today’s event Tracey Sen of the NSW Department of Education & Training (DET), which has 110,000 employees, presented on the Department’s social media initiatives. Here are a few live notes from the event. 
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Yelp leaps into the underserviced consumer review space in Australia

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Jeremy Stoppelman, CEO of Yelp, is in Australia for the launch of Yelp Australia. I was invited to interview him on Monday (embargoed until today) as part of a major media campaign to kick off the site.

Australia is the 13th country where Yelp has launched, with up until now all the action outside North America being in Europe. Stoppelman said that they are patient and take the time necessary to get quality data from the outset, so that users’ initial experience is positive.

In this case Yelp in July announced an exclusive deal with Sensis, the Telstra subsidiary that operates the Yellow Pages in Australia. This deal provides Yelp with the initial data to launch, plus a partner for monetization, with Sensis’ sales staff offering customers Yelp advertising options. Local search is a highly sales-intensive business, so the Sensis deal means Yelp can effectively build presence and monetize with limited local staff. It is in the process of hiring community managers in Melbourne and Sydney, where it is initially focusing.
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How technology is transforming events

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One of my speaking bureau just asked me to provide them with a few quick ideas on how technology is changing events, as one of their key clients is having an internal meeting to discuss their future use of technology in events.

I only had 10 minutes free to write something, so it’s far from comprehensive, but I thought worth sharing here.

Before events:
– Connecting with speakers and others attendees
– Identifying who you’d like to catch up with at the event
– Arranging meetings with sponsors or other attendees
– Voting on content to be covered
– Surveys to gain insights into participants and their experiences and views
– Sharing content relevant to the event
– Getting recommendations for people to meet with similar interests, projects etc., using tools such as introNetworks
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Our shrinking degrees of separation: heading down from 6 to 3

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In Chapter 1 of my 2002 book Living Networks I wrote:

When did you last say or hear someone say “what a small world”? People have an unquenchable fascination with how richly we are connected, never ceasing to be amazed by the seeming coincidences of how one friend knows another through a completely different route. Yes, it is a small world, and growing smaller all the time. The well-known phrase “six degrees of separation” suggests that we are connected to every person on the planet by no more than six steps.

After explaining the concept, its origin, and how ‘small world theory’ is helping us to understand the nature of social networks, I continued:

From six degrees, we are moving closer to four degrees of separation from anyone on in the world, with the possible exception of a few isolated tribespeople. We live embedded in an intensely connected world.

That prediction is being borne out today. A paper just submitted to arXiv titled Four Degrees of Separation, says that a study of the entire network of 721 million Facebook users with 69 billion relationship links shows an average distance of 4.74 degrees of separation.

Source: Four Degrees of Separation. Note: it = Italy; se = Sweden; itse = combination of Italy and Sweden; us = USA; fb = all Facebook.
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[VIDEO] The flow of Twitter around the world

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Twitter has created a nice video showing how much and when the unique moment of 11:11 on 11.11.11 was mentioned around the world last Friday, as below. They describe it:

This clip is a visualization of all the Tweets mentioning 11:11 on 11.11.11. Each “1” is a location that moves with the conversation on Twitter. Their scale varies depending on the volume of Tweets posted from the location they represent. You can see the main wave move from right to left, and then a second one that occurred at 11 p.m. around the world.


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Latest data: Retailers shift to social media and online

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I am at a media briefiing by cloud-based ERP provider NetSuite at the very nice Quay restaurant in Sydney.

In addition to the interesting presentation by CEO Zach Nelson on the state of NetSuite, we have been given no less than 7 press releases, so a big news day for the company. One of these was the key findings from Frost & Sullivan of Australian retailers, conducted in October 2011. This includes a survey of the use of social media by retailers, showing:
– 34% monitor conversations on social media
– 29% use social media to promote their store
– 20% advertise on Facebook
– 17% use social media to publicize special offers or discounts
– 16% provide services to customers on social media
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The secrets of BigCommerce’s success

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In the Kochie’s Business Builders program that I hosted on Sunday, I interviewed Matt Barrie of Freelancer.com, and Eddie Machaalani and Mitch Harper of BigCommerce, both fantastic Australian online business success stories.

Following the excellent Freelancer.com interview, below is the interview with BigCommerce’s founders. They recently raised US$15 million from US VC firm General Catalyst Partners in their first external funding round since they were founded.

The interview brings out the reasons for their success: great products and an intense focus on marketing. Their story offers great lessons for any online business.

Here are a few of the insights they shared in the interview:
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KBB: Interview on the essentials of online business

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Kochie’s Business Builders program on Channel 7, which focuses on helping growing businesses improve their performance, has just started its fifth series. This series they have dedicated a complete program to an “online bootcamp”.

The program starts with an interview with me, after which I go on to interview two of Australia’s top online businesses: Freelancer.com and BigCommerce on their secrets of success.

The program has been excerpted in online videos. The kickoff interview is below. I will post videos from the other interviews shortly.

Here are some snapshots of what I cover in the interview:
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Using social media to track and drive organizational success metrics

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This week I was MC for the AHRI HR Technology conference, and ran one of the workshops on the following day, on Creating Results Using Social Media.

A real highlight of the conference was the Social Media: Risks and Rewards panel, which I chaired, with the participation of a fantastic cast of Peter Williams of Deloitte, Steve Barham of LinkedIn, Laurel Papworth of The Community Crew, and Sam Mutimer of ThinkTank Media.

It was a fabulous discussion, and we covered a lot of territory in the conversation.

One of the many topics discussed was the use of social media to track metrics and correlate these with organizational success metrics.
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