Blogging is fragmenting into multi-platform content creation – long live blogging!

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Drawing on a new Pew Internet report on Social Media & Mobile Internet Use Among Teens and Young Adults, The New York Times headline is: Blogs Wane as the Young Drift to Sites Like Twitter.

It’s a misleading headline, so let’s unpack it.

First, blogs are not waning. All the major blogging platforms are growing. As noted in the article, Blogger’s visitors were up 9% last year, while WordPress founder Matt Mullenweg on his blog notes that WordPress is up 80 million views in the same period.

Second, while it is true that younger adults are moving away from blogging in its traditional sense, older adults are blogging more than they used to.

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What is possible: how the social enterprise drives differentiation

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I recently gave a presentation to an internal team tasked with re-envisaging the intranet for a large corporation. I was impressed that they had brought together around 40 managers and executives from across the company to spend two days thinking in a very open format about what internal communication could and should be like, and how to create that.

I was brought in at the start of their workshop to provide a compelling vision, being given the title of “The Art of the Possible”. As such I gave a big picture view of how our increasingly networked world is changing organizations, spent some time on the vision of what a better-connected company can be and can achieve, and wrapped up with some of the realities to recognize in achieving the grand vision.

While there are many perspectives on the specific benefits possible from building the social enterprise (see for example my chapter on Key Benefits and Risks in Implementing Enterprise 2.0), at the highest level this is about the ability to differentiate your organization.
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Review of Tibbr social enterprise platform – keynote at Sydney launch on February 8

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The launch last week in San Francisco of Tibbr, the social enterprise computing platform from TIBCO, attracted an immense amount of attention from the leading commentators in the space. The offering is not directly comparable to any existing enterprise social software suites, and draws on TIBCO’s strong integration heritage to create an offering that works fully across an organization’s activities.

Tibbr global launch events follow in London (yesterday) and in Sydney on February 8 at the Opera House, where I will give the opening keynote on Why social computing will drive organisational success. Here are registration details for the Sydney launch of Tibbr next week.

I hope to offer some personal thoughts on the Tibbr platform after the launch event. For now I thought it would be most appropriate simply to review some of the more interesting comments on Tibbr since the launch.

To start, here is an interview by Dennis Howlett of TIBCO’s CEO, Vivek Ranadive. Vivek begins by saying that Tibbr is an extension of the vision he had since he started TIBCO (in 1985).


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MySpace’s new strategy: building a new and valuable space in social content

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I just caught up for a coffee with Nick Love, head of MySpace and IGN Australia. I haven’t been following MySpace closely for a while, so it was interesting to hear how it has repositioned. Here are a few thoughts and pointers from public information.

As it happens AllThingsD yesterday put up an interesting article Trying Out a Revamped Myspace which includes this brief video review – well worth watching:

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Top 10 posts of the year on social media

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Continuing my sequence of top posts from this year, today I have selected the 10 most popular and interesting posts on social media I’ve written this year.

1. We are fast learning how to create “enhanced serendipity”

Reflections on the meaning of serendipity and why it essential we strive to enhance it.

“Serendipity is one of the most beautiful words in the English language. It originates from the story of “the Three Princes of Serendip”, which tells the tale of three princes who had the faculty of making happy and unexpected discoveries (see more on the story here).”

2. Some thoughts on why Australians are #1 globally on social media usage (from a slow start)

Following news that Australians are ranked #1 in the world in their usage of social networks, 6 reasons why Australians have caught up on social media.

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The rise of social shopping in 2011: 7 examples of where it is going

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SmartCompany recently featured an excellent article on The next 10 social media trends, which received considerable attention and was syndicated through a number of other outlets.

I was quoted in the article talking about social shopping and mini-blogs.

Here are a few further thoughts on social shopping. I have written another post on the rise of mini-blogs.

Here is an excerpt from the article:

Shopping itself is also developing a social element thanks to services such as Shwowp, (www.shwowp.com) that lets a user keep track of their shopping history and then share it with others.

Social media researcher Ross Dawson expects strong growth from social shopping services.

“You can browse together what’s on the websites, look at different things, and comment on them,” Dawson says. “So you can go shopping with your friends, but do it in an online context.”

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Six steps to success in a world driven by cloud computing

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I recently gave the keynote for an event series on cloud computing run by Telstra Business across five Australian cities. My keynote was followed by a presentation by Telstra’s Chief Technology Officer Hugh Bradlow.

In the current issue of Telstra’s customer magazine Business Insights the feature article is based on Hugh and myself. The article is here, with the full text of my quoted ‘Six Steps to Success’ is below.

Cloud computing: Interview with Ross Dawson and Hugh Bradlow

SIX STEPS TO SUCCESS

For businesses, the challenge is understanding the new technology and realising they’ll have to make significant shifts in the way they think and work to take full advantage of it all. Ross Dawson describes this process in his six steps to success, which covers everything from more flexible approaches to working, to new technology strategies.

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The Daily Me is finally arriving with the convergence of social news and tablets

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Last week I wrote about Flipboard and Paper.li: Social news curation hits the tipping point. The news today is that Betaworks, which developed or supported the highly successful Tweetdeck, bit.ly, Tumblr and far more, is working on News.Me, a ‘personalized news service’, in collaboration with New York Times.

While neither organization would say much about it, this will clearly be a social news service that will tap, among other resources, the vast data bit.ly has (presumably) collected on what links are shared on Twitter and other social networks. New York Times invested in Betaworks in its March $20 million Series B, and then shifted one of its early stage products into Betaworks, where it is soon to emerge as News.Me.

In his 1995 book Being Digital Nicholas Negroponte wrote about the idea of a ‘Daily Me’ newspaper, that would provide news tailored to the individual. This spawned a multi-year debate about the supposed evils of the Daily Me, which would mean people wouldn’t be exposed to the diversity of the world and would live within their own navels.

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7 Shifts: The Future of Social Media and Internal Communications

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Melcrum recently released a report on How to use social media to solve critical communication issues, with as usual some great case studies and many practical insights. Go to the report website for a full overview and executive summary.

I was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Below is my article in full. If you’re interested in the topic also see my recent Thoughts on the future of workplace communications.

The Future of Social Media and Internal Communications

Organisations achieve their objectives by bringing together the talent and energy of many people. As such, the raft of emerging communications platforms today have the potential to literally transform how organizations work. From the 1990s, email fundamentally changed how most jobs were done. Now a wealth of new communication tools are being used to create sometimes dramatically different ways of working.

Based on the rapid emergence of social media and other new communication platforms, there are seven key aspects to how organisational communication will change.

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Flipboard and Paper.li: Social news curation hits the tipping point

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Flipboard and Paper.li are two of the hottest properties in media today. Over the last six weeks they have taken social news curation to a new level. This will undoubtedly soon spawn hordes of competitors, while these leaders in the field continue to evolve their offerings. The result will be that we all have far better access to the news that we want from world of infinite information.

Flipboard was launched on July 21, at the time announcing that they had received $10.5 million in funding. For several weeks it was ranked one of the top few free iPad apps in the News category in US, UK, and Australia, attracting massive interest for what it calls a “social magazine”.

Paper.li has been around a bit longer, but has just taken off properly in the last few weeks, as the chart below illustrates.

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