Social media – Page 15

Breakfast keynote on Building Business in a Connected World in Melbourne next Wednesday

The majority of my keynote speaking engagements are to executives or managers within organizations, or at large conferences, so there are relatively few opportunities for people to come see me speak (aside from on our collection of keynote speaking videos (which we will be adding to shortly)).

However next Wednesday the City of Port Phillip in Melbourne has engaged me to give the keynote at the first of their business breakfast series, intended for businesses in the region. The topic of my keynote is:

Building Your Business in a Connected World
The spectacular rise of our hyper-connected world offers fabulous opportunities for those businesses ready to seize them. As bandwidth grows, smartphones and tablets take off, and social media such as Facebook become commonplace, the way customers find suppliers and successful businesses operate are rapidly changing. In this compelling keynote Ross Dawson will provide specific advice on how to tap three vital aspects of business in a connected world: the valuable tools of cloud computing, the power of personal branding, and the extraordinary resources available through crowdsourcing.
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Six trends for 2011 and beyond on how businesses can tap the power of the web

By Ross Dawson

The very dynamic Adam Franklin and Toby Jenkins of Bluewire Media recently did a video interview of me, asking me about the trends driving how the web will shape business.

Here is the video, with a summary of my headline points below. (Also see Bluewire Media’soriginal post of the video , which has my comments written up in greater detail.)

What do you see the future of the web being for businesses?

The fundamental trends include:

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We will need better filters as spurious news explodes: the curious case of the king of Saudi Arabia buying Facebook

By Ross Dawson

Earlier today ‘satirical’ website DawnWires published a story titled Saudi King to buy Facebook for $150 billion to end the revolt: Goldman Sachs to advise. The article was published in the LoLNews category, and the bottom of it says “Sunday Humor… (Sunday Humor article at Dawnwires.com are meant to humor our readers. They may or may not be the truth.)”

The article was taken up by a number of mainstream news sites in the Middle East, including Tehran Times (quoting “inside sources”) and Egyptian media, as noted by Google exec Wael Ghonim. The original story on DawnWires shows almost 30,000 Facebook shares and over 30,000 shares on other channels, suggesting a lot of people have seen this now.

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Blogging is fragmenting into multi-platform content creation – long live blogging!

By Ross Dawson

Drawing on a new Pew Internet report on Social Media & Mobile Internet Use Among Teens and Young Adults, The New York Times headline is: Blogs Wane as the Young Drift to Sites Like Twitter.

It’s a misleading headline, so let’s unpack it.

First, blogs are not waning. All the major blogging platforms are growing. As noted in the article, Blogger’s visitors were up 9% last year, while WordPress founder Matt Mullenweg on his blog notes that WordPress is up 80 million views in the same period.

Second, while it is true that younger adults are moving away from blogging in its traditional sense, older adults are blogging more than they used to.

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Insights into effective social media policies

By Ross Dawson

Last week I was part of a panel on the SkyBusiness Technology Behind Business program discussing corporate social media policies, comprised of Peter Williams of Deloitte, Adrienne Unkovitch of Workplace Guardian, and myself.

Here are some of the key points made during our discussion.

* Example of Commonwealth Bank which introduced social media policies that impinged on staff’s personal rights, and quickly reversed them based on the response.
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Breaking through BRIC: How to work with media in Brazil, Russia, India, China

By Ross Dawson

A couple of months ago I contributed to Ketchum’s Global Media Network meeting in New York, giving the opening keynote on the Future of Global Media, and participating in the follow-up panel on how to work with media in Brazil, Russia, India, and China, titled “Breaking Through BRIC: Understanding These Influential Global Media Landscapes”.

Ketchum representatives from the first three of these countries presented on their markets, however since the Ketchum China team was committed to client work and unable to get to the meeting, I was invited to speak about China, given my experience in the region.

I wrote up my key points about the 5 central facets of media and PR in China.

Here is an edited video of the key points made on the media markets in each of the BRIC economies – there are some interesting insights on their diversity.

The panellists were:
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7 critical aspects of Tibbr’s big step forward for enterprise social software

By Ross Dawson

Earlier this week I gave the opening keynote at the Sydney launch of Tibbr, the new social enterprise offering from TIBCO. I hope to have the video of my presentation up before long.

Before the event I summarized some of the very positive commentary on Tibbr since the San Francisco launch two weeks ago.

It’s now time to offer my own thoughts. Here is what I think is most interesting and important about Tibbr.

Social media-style interface.
As many have commented, the Tibbr interface looks very much like Facebook. The familiarity of the interface makes it immediately easy to use and understand for almost anyone. Marc Benioff of Salesforce once asked “why isn’t all enterprise software like Facebook?”. If you agree, your time has come, given Tibbr provides exactly that style of front end to virtually all corporate activity.
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Context is king: what it means for brands

By Ross Dawson

I have always been wary of the phrase ‘content is king’ and the kinds of people who say that, usually in self-aggrandisement.

The rise of Apple iTunes has, with all the grace and elegance of a sledgehammer, amply demonstrated that it ain’t necessarily so.

In an article on CNBC titled The New King: Context!, Nicholas Scibetta of Ketchum has reviewed the shift from the dominance of content to the prominence of context, including a reference to my recent article on the rise of contextual search.

Scibetta’s focus is the impact on brands. He writes:
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What is possible: how the social enterprise drives differentiation

By Ross Dawson

I recently gave a presentation to an internal team tasked with re-envisaging the intranet for a large corporation. I was impressed that they had brought together around 40 managers and executives from across the company to spend two days thinking in a very open format about what internal communication could and should be like, and how to create that.

I was brought in at the start of their workshop to provide a compelling vision, being given the title of “The Art of the Possible”. As such I gave a big picture view of how our increasingly networked world is changing organizations, spent some time on the vision of what a better-connected company can be and can achieve, and wrapped up with some of the realities to recognize in achieving the grand vision.

While there are many perspectives on the specific benefits possible from building the social enterprise (see for example my chapter on Key Benefits and Risks in Implementing Enterprise 2.0), at the highest level this is about the ability to differentiate your organization.
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