Conversation with Napier Collyns on scenario planning, networks, oil, geopolitics, and noticing what matters

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I caught up with Napier Collyns in Sydney the other week, after having seen him in both New York and London earlier this year. His highly peripatetic lifestyle means that we’re often not in the same place at the same time, but we’ve managed to cross paths more regularly recently. Napier had just spoken at the Australian Leadership Retreat organized by the Australian Davos Connection on a number of topics including peak oil.

I thought it would be a great opportunity to record a video conversation with Napier. We sat down for an hour after a pleasant lunch and spoke on a wide range of topics, including many aspects of scenario planning and its history and future, Global Business Network, social networks, geopolitics, oil, and how we notice what’s important from an excess of information. The video is below, and a timeline of conversation topics at the bottom of this post.


Conversation: Napier Collyns and Ross Dawson from Ross Dawson on Vimeo.

I’d originally thought we’d create three 10-15 minute self-contained segments on different topics, but that’s not how conversations work. It ended up as a free-flowing discussion over an hour moving far beyond the intended starting points. There were some extremely interesting insights in the conversation, I thought, particularly for anyone interested in scenario planning, so I’ve posted the entire conversation, together with a chronology of conversation topics so you can go to the points of greatest interest to you.

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Media is becoming everything

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Photon Group, in their annual results presentation today (Revenue up 94% to A$376m, Net Profit up 33% to A$21.7m – go to ASX to download FY2008 Annual Results) used three quotes to support their “media neutral, consumer driven “ strategy:

“The current agency model, producing marketing programs built around 30 second television ads, is no longer relevant for today’s business environment”

Tony Palmer, Chief Marketing Officer for Kimberly Clark

“Today almost every business and social activity is a form of media. An increasing proportion of our social interactions happen across media channels”

Ross Dawson, Chairman of Future Exploration Network

“We will spend our marketing funds where the consumer will be and that is changing rapidly”

Craig Herbison, General Manager, Brand and Communication for Vodafone Australia

The quote from me is taken from the introduction to our Future of Media Report 2008, which has been getting a fantastic amount of attention globally since its launch in July.

I have spoken and written before about how media is beginning to encompass almost everything in the economy (for example in my speech on Enterprise 2.0 at KMWorld in Silicon Valley last year). I think it’s worth reviewing the first paragraph of the Future of Media Report 2008 below. I believe this view is central to how media, business, and society will unfold over coming years.

We are entering the media economy. The traditional boundaries of the media and entertainment industry have become meaningless. Today almost every business and social activity is a form of media. An increasing proportion of our social interactions happen across media channels. Every organization is now a media entity, engaged in creating and disseminating messages among its staff, customers, and partners to achieve business objectives. As the physical economy becomes marginalized and economic value becomes centered on the virtual, media encompasses almost everything.

Thomas Stewart leaves Harvard Business Review

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I just got an email from Tom Stewart saying he is leaving Harvard Business Review – this was announced today with the press release below. He has been editor-in-chief for six years, during which time he maintained a strong consistency in HBR’s established editorial approach, but also injected his own highly innovative perspectives. I find HBR an essential read, not least through the pronounced focus on forward-thinking perspectives. I sincerely hope HBR doesn’t move away from this style with Tom’s departure.

I first met Tom in 1998, when I was organizing an Intellectual Capital seminar in Sydney, primarily intended for the funds management community. Tom had published his landmark book Intellectual Capital in 1997, after writing cover stories for Fortune magazine, where he was a writer for many years, on Brain Power in 1991 and on Intellectual Capital in 1994. At the time, drawing on my background in capital markets, I saw an immense opportunity in applying the nascent ideas of intellectual capital to financial markets and investor relations. (Some of these ideas are described in a 2002 speech I gave at KMWorld titled “A Financial Markets Perspective on Intellectual Capital”). I took Tom to visit many of the top fund management teams in Australia. At the time it was great to see the very positive reaction to his ideas, but the reality is fund managers globally have been rather slow to take up the ideas. The response from the broader investment community is improving, but it’s slow going.

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What a Microsoft – Yahoo! merger would mean for innovation, technology entrepreneurs, and start-ups

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SmartCompany have just published an article based on an interview with me, titled What a Microsoft and Yahoo merger means for entrepreneurs.

The full article is worth a read – below are the direct quotes from me.

There will be fewer exits but more start ups for entrepreneurs in the digital world if the proposed Microsoft takeover of Yahoo goes ahead, says technology futurist Ross Dawson.

If the deal gets through the competition regulators, it could substantially change the acquisition landscape for technology entrepreneurs, says Dawson. “Yahoo has said that it intends to buy 50 companies a year; if Microsoft buys Yahoo, that will change.

“While Microsoft has been buying start-ups, [the deal] signals a shift in its strategy and it will focus on digestion of Yahoo.”

“While Microsoft is preoccupied, there could be increasing opportunities for start-ups to carve opportunities by being innovators – although it is hard to see how they might exit [at this stage],” says Dawson.

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The acceleration of open business: 2007 is the turning point

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In my 2002 book Living Networks I wrote about the gradual shift to open accepted standards. Earlier this year, in the context of the social network battles, I wrote Is the trend to openness accelerating? Social networks as an inflection point.

I think we can now safely say that the trend to open business is inexorable, and that in hindsight, we are quite likely to point to 2007 as the turning point.

The latest is the extraordinary news that Verizon Wireless will introduce an “Any Apps, Any Device” option for its customers in 2008, allowing them to use any phone runnning any application. There are sceptics, but because there is the real potential to attract new customers and thsu create competitive advantage, this massive step is likely to create followers, shifting the industry.

Let’s review just a few of the other steps towards open business in the last six months:

May:

Facebook opens its developer platform

September:

New York Times online goes open

October:

Google launches Open Social

Path 101 established a ‘naked start-up’

November:

Google launches Open Handset Alliance

Murdoch says he will open up access to Wall Street Journal Online

Verizon Wireless announces open access

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The emergence of the naked start-up – why are entrepreneurs behind corporations in creating the open economy?

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When you go to networking events in Silicon Valley and ask people what they’re doing, you’ve got around a 50-50 chance of a “we’re in stealth mode” reply. Lots of nascent start-ups, and all of them afraid that someone will steal their idea and get to market before them. It kind of makes sense, since ideas can be copied in a flash, and whoever gets there first has got a head start, however fleeting.

Turning that thinking on its head is Path 101, which is “live-blogging” the start-up from even before the company was incorporated. Full details of everything the start-up is doing, from its core positioning through to the memos of its Monday strategy meetings (complete with Digg this! buttons), are online. Sometimes what they write about makes obvious sense to post to the world, such as what they want from LinkedIn to be able to build a good complementary product. Other times, they write about details of their strategy and activities that go far beyond what most entrepreneurs would want to discuss.

The thinking behind this approach is that your lead before you are copied by others is evanescent anyway, whereas exposing what you are doing brings attention, useful feedback, relevant connections and more. What is truly differentiated these days is not so much ideas, as the ability to generate ideas. No doubt if someone tried to copy exactly what Path 101 is doing, they’d always be behind the new insights the founders were generating. The other truly differentiated foundation of the economy is relationships, and being open is one of the strongest relationship-generators there is. It builds exposure and trust.

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Ross Dawson: keynote speaker video – future, technology, business, leadership

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[UPDATE]: This and other videos, with many other resources, are available at my newly launched speaker website: rossdawson.com.

Conference organizers and meeting planners always want to get a good idea of the style of the keynote speakers they’re considering booking for their events. I usually get booked through reputation, recommendations, or people who have seen me speak already, but to reach beyond that audience it’s essential to have a speaking video.

My new speaking video below is a sorely overdue update from the last one, which was created several years ago now. From now on I’ll keep the video updated with new footage and improved design as we go. We’re also shortly going to launch a new website for my speaking and strategy facilitation activities – details soon.

The eight-minute video contains a smorgasbord of interesting ideas, including snippets on the attention economy, forecasts for the next doubling of the global economy, the development of infinite content, sex and work in Second Life, outsourcing to India, and the role of energy in organizational networks.

Sneak preview: Future Files: A History of the Next 50 Years by Richard Watson

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Do you want to have your brain vigorously shaken? Those in search of serious provocation on what the future holds need look no further than Future Files: A History of the Next 50 Years, by the inimitable Richard Watson, Chief Futurist at Future Exploration Network. The book is not out until next week, so you’re privileged to get a sneak preview at the book website. Don’t miss the free download of Chapter 1 of the book.

futureFilesBookCover.jpg

The heart of the book is 11 chapters, each exploring the future of a key aspect of our lives and future.

1 Society and Culture: why we’ll take longer baths in the future

2 Government and Politics: us and them

3 Science and Technology: the rise of the machines

4 Media and Entertainment: have it your way

5 Money and Financial Services: everyone is a bank

6 Automotive and Transport: the end of the road as we know it

7 Food and Drink: faster and slower

8 Retail and Shopping: what we’ll buy when we’ve got it already

9 Healthcare and Medicine: older and wiser

10 Travel and Tourism: ‘Sorry, this country is full.’

11 Work and Business: the new right-brain economy

Each chapter is filled with startling facts from the present, from which Richard derives staggering insights about the future. As with much of Richard’s work, it shouldn’t all be taken overly seriously, but being prepared to make a few supersonic flights of logic is what helps take us into new ways of thinking about the future, and responding to it more effectively.

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Richard Watson at Innofuture 2007

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Richard Watson, our esteemed Chief Futurist at Future Exploration Network, is speaking at what looks like an extremely interesting innovation conference in Melbourne on August 28-29, called Innofuture 2007. It has a great cast of speakers, including Tom Kelley of IDEO and Frans Johanssen, author of The Medici Effect.

A week of hot news on the web: Trade sales mark the boom

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I am behind on my blogging, so I thought I’d make some very brief comments about a host of extremely interesting announcements that have come out this week.

Google acquires Feedburner.

Feedburner has been prominent in enabling the world of RSS. This acquisition, estimated to be worth $100 million, makes eminent sense for Google in being able to create more value for both publishers and advertisers. Feedburner’s analytics are a key part of that. This is a powerful combination.

Top references/ analysis:

Feedburner CEO comments

Reuters story

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