Creating the Future of Travel

Creating the Future of Travel, keynote by Ross Dawson
Business travel, tourism, and hospitality are being transformed by AI, new platforms, and travelers who expect more at every step. Understand the forces at play and seize the biggest opportunities in the future of travel.

Ross Dawson has delivered keynotes for airlines, airline alliances, distribution and technology platforms, business travel associations, and travel management organizations.

Keynote overview

Platforms decide value capture. Who owns the customer relationship in travel is settled by platform position, and incumbents hold platforms of their own that they rarely use as such.
Humans + AI in travel. AI planning, pricing and service agents absorb the transactional layer, while judgment on experience design and exception handling becomes the human contribution.
Retail moves inside travel. Buying a trip is becoming a retail experience, judged against retail standards rather than travel industry ones.
Experience is the product. Broadening affluence and the quest for experience are what drive travel growth, which makes the experience itself the thing being sold.
Interfaces and immersion. Immersive technologies change how travel is researched and sold before they change how it is taken.
Leadership through a shifting industry. Fast-paced innovation is a leadership problem before it is a technology problem.

Who it is for

Airlines and alliances, accommodation groups, distribution and technology platforms, travel management companies, and business travel and tourism associations.

Recent keynotes

Creating the Future of Travel, Travelport Live APAC

That was the opening keynote to 400 senior travel executives from across the Asia-Pacific region. Ross has also worked with American Express Travel, Global Business Travel Association, Star Alliance, Air New Zealand, Toyota Fleet Management and iMOVE Australia.