Celebrating and reflecting on 10 years of blogging

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I just realized I missed my 10th anniversary of blogging. My first post on the Trends in Living Networks blog was on October 5, 2002, beginning:

The emergence of the “living web”: In just the same way as the networks are coming to life, the language that we use to describe this new world is emerging and evolving. In the last few months, the blogging community has started using the term “living web” to describe the flow of information in the networks.


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The imperative of designing and building agility in customer service

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Last week I was involved in two events for cloud-based contact centre application company IPScape, facilitating a media luncheon and hosting a customer event where I did the keynote and moderated a panel of experts.

An article in Computerworld titled Companies ‘still grappling’ with basics of customer service: IPscape reviewed some of the content at the events. The article notes:
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The future of news: automated, crowdsourced, and better than ever

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ABC journalist Mark Colvin last week delivered the Andrew Olle Media Lecture, a prestigious annual lecture on journalism. Mark is a Twitter afficionado as well as journalist with over three decades of experience, making him a great choice for the lecture this year.

The full transcript of the lecture provides rich stories from the history of journalism in Australia, and an incisive view of the present.

On the topic of crowdsourcing, Mark says:
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Slides for Crowdsourcing for Media and Content workshop in New York

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Last Friday in New York, shortly before Sandy shook things up, I ran a Crowdsourcing for Media and Content workshop as part of the Crowdsourcing Week global series of events.

Media is one of the domains which has been the most impacted by crowdsourcing over the last decade, in a wide variety of guises. The intent of the workshop was to dig into the many ways in which crowdsourcing can be applied in creating media and content, and how to do so most effectively.

Below I have shared the slides used in the workshop. They were designed simply to provide some context to the flow of the workshop, and certainly not to stand alone as content, but they may be of some interest even if you did not attend.

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Excellent data on the state of global innovation: idea generation, idea conversion, and crowdsourcing

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Strategy + Business magazine has just launched its annual Global Innovation 1000 study, a deep analysis of the 1000 biggest spenders on innovation globally. As it happens I separately caught up with S+B editor Art Kleiner and Booz & Co Chief Marketing Officer Tom Stewart last Friday in New York (more on those conversations later), fortunately getting out before Sandy hit town.

Here is a good video of the highlights of the study:

The theme of the study this year was on the early stages of innovation, in generating ideas and then converting them to products and services.
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Slides for Crowdsourcing for Marketing Workshop in New York

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Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events.

I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of the richness of the workshop and discussion is shown in the slides, but some of the frameworks might be of use to those who did not attend the workshop.

In particular we delved in some depth into the implications of crowdsourcing for the corporate marketing function and agencies. I will be spending more time on this topic, and creating more in-depth content. For now, the new chapter on crowdsourcing for marketing in the Second Edition of Getting Results From Crowds contains some of the new frameworks.

Here are the slides for today’s workshop.

Slides from opening keynote at Crowd Business Models Summit

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Yesterday I chaired Crowd Business Models Summit in San Francisco.

Here are the slides from my opening presentation, which provided an introduction and frame for the event.

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Insights on using crowdsourcing for marketing

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As I will be running a Crowdsourcing for Marketing workshop in New York this Thursday, I was keen to attend the Marketing session at CrowdConf today.

Here are brief notes from the speakers through what was an excellent panel discussion:
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The future of marketing: 7 critical applications of crowdsourcing

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On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.

Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.

Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.

There are 7 major applications of crowdsourcing to marketing:
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Chart: 11 critical success factors for crowd business model

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On Monday October 22 I am running Crowd Business Models Summit, where some of the most experienced leaders in successfully building business models based on crowds will share their insights. The event is being run in association with CrowdConf 2012, the leading industry crowdsourcing event.

Beforehand I thought it worth sharing part of the Chapter on Crowd Business Models from Getting Results From Crowds.

Here is the overview of the success factors relevant across the 8 major business models (see the Crowd Business Models Framework for details), excerpted from the chapter on Crowd Business Models (Chapter 22 in the first edition, Chapter 25 in the second edition). Explanations of each factor are provided below the chart.

Success factors for crowd business models

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