From his decades of experience he says that you must focus on opportunity. Emphasizing threats simply increases resistance to change.
What makes this easier today is that fundamental shifts in the economy mean that opportunity can be exponential, generating even more compelling reasons for positive action.
However to seize those opportunities companies need to fundamentally recreate themelves, their old configurations are not adequate, deep change is essential.
See the video for John’s insights on this, or see below for a full transcript of the video.