This morning I was interviewed on the Australian national breakfast television program the Today show, together with our new family pet, the robot dinosaur Pleo. The video is below.

[UPDATE:] This TV segment is also available on the NineMSN website in better quality.

While it makes for a nice fun TV segment, I actually think that there is something fundamentally important at work here. As a futurist, one of the most important issues I consider is the evolving relationship between people and technology. Throughout history, that relationship has often been problematic, with notably the Luddites smashing machines, and more recently just about everyone having experienced immense frustration with their computers not doing what they’re supposed to do.

Following the ground laid by Sony’s robotic dog Aibo, Pleo is the first generation of commercial robotic pets that acts so we can form genuine emotional ties with it. I’ve written before about emotional robots such as Paro the seal and been interviewed in Newsday on how emotional robots are used to great effect in therapy and aged care. Pleo has reached the threshold of being a fun and interactive “lifeform” (as the manufacturer Ugobe describes it), and also is highly affordable at US$350 (which may seem expensive for a toy, but is very cheap compared with for example visits to the vet for real live pets).

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A few days ago I attended a morning of the second Adtech Sydney, after last year chairing the keynote panel on the new media mix and the panel on blogs as a marketing tool last year. The event has progressed over its very promising start last year, with apparently around 30% more attendees, and an exhibition sprawling into new rooms. It is certainly a major convening point for the industry in Australia, with most of the major players involved or attending.

I spoke on the panel session on Innovation in the Digital Marketplace, together with Karim Temsamani, General Manager of Google Australia/ NZ, Simon Smith, Managing Director of eBay Australia, and Warren Lee, CEO of APN Online. Matt Whale, Director of ?WhatIf!, moderated the panel. I think it was a good session, with us managing to address some of the important points in what is a rather sprawling topic, though perhaps we agreed a bit too much…

A few of the points that I made were:

* Levels of innovation. There is much focus on innovation at the product (new services) and channel (new uses of combinations of digital channels for marketing such as Coke Studios, linking outdoor with SMS, Dell’s Ideastorm etc.) levels. However all of this happens in the context of business model innovation, and ultimately industry structure innovation (for example the shift of the primary platform to social networks). While only a few are able to play effectively at the industry structure level, actually changing the game, any innovation at lower levels needs to take into account the state of industry structure or platform innovation.

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Tuesday’s edition of The Australian has an article titled Business yet to harness Web 2.0. Overall it takes a rather sceptical approach to the topic, though it does include some positive comments.

Beginning with an overview of what Web 2.0, and suggesting it is confusing, it goes on:

Business strategy analyst Ross Dawson says Web 2.0 systems are becoming part of everyday business processes, like it or not.

“Virtually every large organisation is using these tools and in many cases it’s not sanctioned as part of an overall technology strategy.

“However, partly in recognition that many users are doing this anyway, large organisations are deciding this is something they need to think about, develop a strategy, and understand the value and the risks,” Dawson says.

The article then quotes IDC research that 50% of companies in the Asia Pacific see Web 2.0 as a business opportunity, while 8% see it as a threat. It says that Australian corporate giants Telstra, Westpac, Lend Lease, AMP, and Suncorp are all active in Web 2.0, though apparently the last three declined to comment for the article, saying it is too early to speak about their initiatives. This is rather disappointing, since I know that for at least two of these companies their activities are absolutely advanced enough to share with comfort.

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The week before the Enterprise 2.0 Executive Forum, Future Exploration Network and IBM hosted a roundtable of senior executives discussing Enterprise 2.0.

Highlights of the discussions were written up in a report which is being made openly available, to assist other executives in considering the key issues involved. Download the report here:

Executive Insights into Enterprise 2.0:

Lessons from the Enterprise 2.0 Executive Roundtable

INTRODUCTION

Enterprise 2.0 – the application of Web 2.0 approaches inside organisations – is one of the most topical issues today for senior technology executives. To eludicate the concepts and to enable experiences to be shared, Future Exploration Network and IBM invited a select group of senior executives to Sydney’s Level 41 restaurant on 13 February 2008. In a free-ranging discussion overlooking Sydney’s harbour, the executives discussed Enterprise 2.0 and its implications and potential for large organisations.

CONTENTS

Roundtable Participants

Introduction to Enterprise 2.0

Defining Enterprise 2.0

Identifying Business Value

Risks and Concerns

Social Networks in the Enterprise

The Shifting Role of IT

Organisational Culture in Enterprise 2.0

The Role of Governance