Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing.
It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of leading magazines including Marketing Türkiye.
In preparing for my keynote and during my visit I discovered many fascinating things I did not know about the Turkish online market. It is in fact one of the hottest and fastest-growing Internet markets in the world.
As it happens I have a very deep interest in language-defined online markets, such as Japanese, Chinese, French, Portuguese, Italian, and Korean. Each of these markets – some within national borders and others spanning countries – has very different characteristics across all facets including which types of social media are used, which are dominant players, and the most successful business models. I have written about this before in the context of blogging languages and global media strategies, and will be doing further analysis of country markets soon.
Here are five facts that illustrate how exciting the Turkish online market is.
1. Turkey is the third largest country in the world on Facebook
Source: CheckFacebook
Coming from almost nothing two years ago, Turkey now has close to 14 million Facebook users, overtaking France and Canada earlier this year to be the third largest country on Facebook after the US and UK. Facebook does not dominate social networking in other high population countries such as Brazil, Russia and Japan, so Turkey with a population of 72 million and a very rapid uptake of online services ranks close to the top of the list.
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The rapidly building wave of online outsourcing and crowdsourcing
By Ross DawsonThe Age today has an interesting article titled Outsourcing on steroids that looks at the array of online technologies that are enabling the outsourcing of small tasks and the crowdsourcing of design, innovation, and other key business functions.
I’ve noticed that in just the last few weeks mainstream media coverage of online service exchanges and crowdsourcing tools is picking up. As the article in the The Age concludes, “it’s certain crowd sourcing is a key business trend for the future”. The
The article quotes me in two different sections:
This idea of how best to tap the most talented – rather than the cheapest – professionals in the global market is the subject of my next book. I’ll be writing a lot more about this on my blog.
Later in the article:
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Agency co-creation: very hard to make it work but that’s where the most value lies
By Ross DawsonThere’s a great article in the latest issue of B&T Today on how Westpac, one of Australia’s big four banks, is approaching working with its advertising and creative agencies. Here are a few choice excerpts from the article, which is well worth a read in its entirety.
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Free webinar on Implementing Enterprise 2.0 (and win a copy of the book!)
By Ross DawsonMy book Implementing Enterprise 2.0 has been selling at a very healthy and consistent pace since its launch earlier this year. The front page of the book’s website features links to reviews of the book, including some very useful ones from ReadWriteWeb, CMSWire, and Inside Knowledge.
I thought it would be good to share some of the book’s insights in a different format, so I have teamed up with Newsgator – who have been key proponents of the book – to do a free webinar on Implementing Enterprise 2.0: Practical Steps to Creating Business Value. The webinar will be held on November 18 at 2pm US ET.
We will draw six complimentary copies of Implementing Enterprise 2.0 for webinar attendees.
Sign up for the webinar here.
Below is the webinar overview. Hope to connect with you then!
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Practical insights and advice on Everyday Enterprise 2.0
By Ross DawsonNewsgator’s Director of Enterprise 2.0 Consulting Christy Schoon has launched a new blog Everyday Enterprise 2.0 at the Enterprise 2.0 Conference in San Francisco. Christy says “I’m going to write in plain English about everyday Enterprise 2.0 from my own on-the-ground perspective working with living, breathing social computing champions at Fortune 500 companies.”
One reason I love the blog is Christy’s four standard recommendations to businesspeople on where to start with Enterprise 2.0 (particularly the first one :-) ):
However I also like the rich content tone. It’s very refreshing to see a post titledPimp My Site that happens to be a detailed discussion about the practical issues involved in Enterprise 2.0 adoption but begins:
What robots.txt tells you about corporate culture – the case study of Nike and Adidas
By Ross DawsonEven if you are not a technical person, you may have heard about the apparently arcane robots.txt file which sits on websites but is seen only by computers, not by human visitors. The file contains instructions for search engines on what they can and cannot index and make searchable.
Note that in the examples below # indicates a comment line that is not read by the computer; the other lines provide specific instructions to allow or disallow access to search engines.
Let’s look at the robots.txt file on Nike.com – www.nike.com/robots.txt
In contrast, look at the file for Adidas.com – www.adidas.com/robots.txt:
In fact this means that the entire Adidas.com site except for one file can be crawled by search engines, but the comment does seems to suggest a difference in corporate culture from Nike :-).
(Hattip to @larsv!)
Social Media Strategy Framework in Korean – 소셜미디어 전략 프레임워크
By Ross DawsonAnd one more! …continuing our series of translations of Social Media Strategy Framework, today we are launching the Korean edition.
See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.
Click on image to download pdf
Please share this with any Korean speakers who would be interested.
Also be sure to let me know if you can suggest any improvements to the translation.
The top 10 blogs for small to mid-sized businesses
By Ross DawsonBlog search engine Technorati recently revised its blog ranking algorithms and created categories for the rankings.
The list of the top 10 blogs for small business provides an excellent resource for attendees of our SME Technology Summit in Sydney on 1 December, where there will be deep insights into all of the topics covered by these blogs.
Many of these blogs are for businesses of all sizes, but all of them provide valuable insights for small to mid-sized businesses. Check them out!
1. Online Marketing Blog
https://www.toprankblog.com
Covers digital marketing topics, focusing on social media, online PR and search engine marketing. A broad team of writers brings diverse perspectives to bear.
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Speaking at Future Forum – creating the future of the enterprise
By Ross DawsonI first met Mark McCrindle when we were both part of a small team of futures thinkers engaged by a major bank for its innovation program. His company McCrindle Research provides a variety of research services focused on generational change. They also organize the Future Forum, an annual event run in several Australia cities which pulls together insights on key trends across all domains into a compact one-day session.
I will be speaking at the Sydney event on November 6, talking about Enterprise 2.0 and how to create the future of the enterprise, including how organizations can leverage social media for competitive advantage. A video overview of the event is below, full information and agenda here, and you can register here.
Future Forum Australia 2009 from David Birley on Vimeo.
Five reasons why Turkey is one of the hottest Internet markets in the world
By Ross DawsonLast week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing.
It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocako?lu and Hakan Senbir of Marketing & Management Institute, which publishes a range of leading magazines including Marketing Türkiye.
In preparing for my keynote and during my visit I discovered many fascinating things I did not know about the Turkish online market. It is in fact one of the hottest and fastest-growing Internet markets in the world.
As it happens I have a very deep interest in language-defined online markets, such as Japanese, Chinese, French, Portuguese, Italian, and Korean. Each of these markets – some within national borders and others spanning countries – has very different characteristics across all facets including which types of social media are used, which are dominant players, and the most successful business models. I have written about this before in the context of blogging languages and global media strategies, and will be doing further analysis of country markets soon.
Here are five facts that illustrate how exciting the Turkish online market is.
1. Turkey is the third largest country in the world on Facebook
Source: CheckFacebook
Coming from almost nothing two years ago, Turkey now has close to 14 million Facebook users, overtaking France and Canada earlier this year to be the third largest country on Facebook after the US and UK. Facebook does not dominate social networking in other high population countries such as Brazil, Russia and Japan, so Turkey with a population of 72 million and a very rapid uptake of online services ranks close to the top of the list.
Read more →
Business Today: Interview on how business can use social media
By Ross DawsonYesterday I was interviewed on the Business Today program on the Australia Network, ABC TV’s international network which broadcasts across Asia.
The interview can also be viewed along with other material in Business Today’s archives.
Key points covered in the interview include:
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