Software firm Sysomos has provided some more interesting research on Twitter usage.
Using this data, we have analyzed which countries use Twitter the most on a per capita basis, shown below.
I did the same analysis from Sysomos’ report in June, showing the most prominent Twitter nations on a per capita basis at the time, according to the data provided.
While the results are fairly consistent between the June 2009 and January 2010, it seems that neither set of results is complete. Norway, which ranked as the third highest per capita Twitter nation last June, had no data provided on it in this survey, while Singapore – now the second highest ranked nation – and Ireland – now ranked fourth – were not included in the June survey.
On a relative basis New Zealand has gained ground, catching up with Australia and the UK, while Germany appears to have moved ahead considerably compared to other countries such as France.
Sysomos doesn’t give details on its “proprietary” methodology for identifying the location of Twitterers, however it very interestingly says that only 0.23% of tweets are tagged with location through Twitter’s geo-location API tool. I may have a play with getting some of this data directly at some point.
How reputation measurement will transform professional services
By Ross DawsonEarlier this week I did the opening keynote at the AMP Hillross annual convention, with the title of Embracing the Future. Hillross, one of the most upmarket of the wealth management networks, is seeking to lead the rest of the market by shifting to a pure fee-for-advice model, and rapidly developing a true professional culture. My keynote was designed to bring home the necessity of individual and firm leadership at this key juncture in industry structure.
One of the central themes of my talk was the increasing importance of reputation for professionals. Clearly reputation has always been critical for any professional, and there are some parts of professional services markets where reputation is already highly visible, such as prominent M&A lawyers, who are identified by numerous client surveys. While clients of other professional services (for example audit or management consulting) tend to be more focused on engaging firms rather than individuals, there is a fundamental shift from corporate to individual reputation under way.
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Who is most influential in Enterprise 2.0?
By Ross DawsonOver the holidays Mark Fidelman launched his 2010 Enterprise 2.0 All-Star Blogger Roster. Mark says:
The list of 22 people includes Andrew McAfee, who coined the term Enterprise 2.0 and has recently launched his book by the same name, sits at the top of the tree, with five termed “Most Influential” (where Mark has kindly placed me, presumably partly due to the success of my book Implementing Enterprise 2.0), five “Highly Influential”, ten “Influential”, with as a special extra Dennis Howlett, who believes that Enterprise 2.0 is ‘a crock’, as “Enterprise 2.0 Referee”.
Click on the image to see Mark’s post including a larger version of the image and the data used to assess the influence of the all-stars.
Creating Knowledge-based CRM initiatives
By Ross DawsonI am running a two-day executive program on Relationship Management for Financial Services in Kuala Lumpur on 28-29 January, organized by IBN International. The workshop will be attended by executives from a variety of local and global financial institutions in South-East Asia.
Over the last few years I have spent less time on these issues as I’ve broadened my scope to look at the future of business, however much of my earlier career was in financial services, working at Merrill Lynch and Thomson Financial, and my focus was for a number of years on high-value client relationships, best expressed in my book Developing Knowledge-Based Client Relationships. As such , in the late 1990s and the first years of the following decade I did considerable work with major financial institutions on enhancing their client relationship capabilities.
Increasingly, the key client programs applied in corporate and insitutional banking and the CRM initiatives implemented in retail and private banking are coming together. The shift to online and data-driven relationships has facilitated that shift.
To help explain some of the key drivers of CRM programs from a “knowledge-based” perspective, I have created a Knowledge-Based CRM Framework which I will use in the executive program in KL. This will complement my existing content and frameworks on high-value relationships, which are summarized in Chapter 6 of Developing Knowledge-Based Client Relationships. Hopefully the framework below is largely self-explanatory, however I will try to find the time at a later stage to explain the framework in more detail.
Click on the image to download Knowledge-based CRM Framework
Top Twitter nations: USA, Singapore, Canada, Ireland, UK, New Zealand, Australia
By Ross DawsonSoftware firm Sysomos has provided some more interesting research on Twitter usage.
Using this data, we have analyzed which countries use Twitter the most on a per capita basis, shown below.
I did the same analysis from Sysomos’ report in June, showing the most prominent Twitter nations on a per capita basis at the time, according to the data provided.
While the results are fairly consistent between the June 2009 and January 2010, it seems that neither set of results is complete. Norway, which ranked as the third highest per capita Twitter nation last June, had no data provided on it in this survey, while Singapore – now the second highest ranked nation – and Ireland – now ranked fourth – were not included in the June survey.
On a relative basis New Zealand has gained ground, catching up with Australia and the UK, while Germany appears to have moved ahead considerably compared to other countries such as France.
Sysomos doesn’t give details on its “proprietary” methodology for identifying the location of Twitterers, however it very interestingly says that only 0.23% of tweets are tagged with location through Twitter’s geo-location API tool. I may have a play with getting some of this data directly at some point.
Effective strategies for a rapidly changing media industry
By Ross DawsonWhen I wrote my recent article Creating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities for Media Titles magazine, they kindly offered Future Exploration Network a full page ad in the magazine.
The ad provides a nice overview of our current work with media organizations that are having to develop and implement strategies on the fly as the industry landscape shifts.
Click on the ad image for a larger version, or the key offerings are described below. If you’re interested in finding out more, some of the strategy tools we think are particularly useful in the current environment are described in our Future of Media: Strategy Tools framework.
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Trends in the Living Networks hits the AdAge 150
By Ross DawsonOver the last couple of years the AdAge 150 has collated a dynamic list of the top blogs in advertising, media, and marketing. The list actually covers over 1,000 blogs, and ranks them daily by prominence, using a variety of sources including rankings from Alexa, PostRank, and Collective Intellect, as well as a subjective ranking by the list developer Todd Andrlik. These sources have changed throughout the history of the AdAge 150 list, in trying to provide a balanced view of blog authority
This blog was added to the list a couple of months ago, having previously not come to the attention of the list creators. While I write about other topics, including enterprise technology and the future of business, a large proportion of this blog is about media and marketing in their many guises. In fact I have often described the future of business as the media economy, in which almost all economic activity is a form of media.
The AdAge rankings are highly dynamic since they emphasize recent activity. At the time of writing this blog is ranked #97, which is pretty solid given many of the blogs on the list are professional blogs.
I’ve written before about blog rankings, notably about Wikio’s approach, and I’ve been intending to write about Technorati’s recent changes in authority ranking. I’ll try to get to a broader overview of the blog authority systems before long.
Where is privacy heading and who is driving it?
By Ross DawsonHere is a video of a very interesting interview of Facebook CEO Mark Zuckerberg by Mike Arrington of Techcrunch.
There are a number of very interesting comments by Zuckerberg in the interview, including on how Facebook Connect is so fundamental to the company. He said that “obviously much more is going to be developed outside of Facebook than inside,” meaning that the development of Facebook into a platform is critical.
More controversial was Zuckerberg’s comments on privacy. At around 3:15 in the video he says:
This prompted Marshall Kirkpatrick of ReadWriteWeb to write a long diatribe, saying:
This is a fascinating issue. I and many others – including Zuckerberg – have been surprised through this decade by quite how much people have been prepared to share, given the opportunity by the rapid rise of Web 2.0 tools. Undoubtedly there has been a rapid evolution of social attitudes to privacy, as many people have discovered that they are in fact comfortable sharing some personal information.
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Trend map for 2010 and out to 2050
By Ross DawsonFor the last few years Richard Watson of NowandNext has created annual trend maps based on city subway maps. This year he has been more ambitious, creating a highly detailed map with five time zones, ranging from 2010-2015 out to 2035-2050.
For the previous three trend maps (shown at the bottom) I collaborated with Richard and we co-branded them with Future Exploration Network, however time pressures this year meant that I haven’t directly contributed to the 2010 map. It is still as rich and glorious as ever – spend some time delving into the trends ahead!
MEGATRENDS OF THE TREND MAP
– Ageing
– Power shift Eastwards
– Globalisation
– Localisation
– Digitalisation
– Personalisation
– Volatility
– Individualism
– Environmental change
– Sustainability
– Debt
– Urbanisation
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Top blog posts of 2009: 8 Perspectives on Influence
By Ross DawsonOther 2009 summary posts
Top blog posts of 2009: 6 on Twitter and the media
Top blog posts of 2009: Enterprise 2.0 and organizational effectiveness
Top blog posts of 2009: The future
Top keynote speech presentations/ videos of 2009
And one more summary of my blog posts that have attracted the most interest this year, this time on the topic of influence, which has become very central to my interests and research.
1. Launch of the Influence Landscape framework (Beta)
A visual framework to explain the role and mechanisms of influence today
2. “Influence is the future of media”
Why influence is at the center of where the media industry is going
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The top 10 trends for the 2010s: the most exciting decade in human history
By Ross DawsonIn his excellent book The Meaning of the 21st Century, James Martin asks when in human history you would most like to be alive.
For me there is no question that it is now. The coming decade will be the most exciting in human history. The very challenging year of 2009 that we are preparing to bid farewell to helped to tear up the fairly linear progress of the first decade of the century. Now, technological and social change are poised to accelerate far beyond what we have become accustomed to.
A critical uncertainty is how well we will respond to this extraordinary pace of change, both as individuals and as societies. Will we be able to adapt and change, or will severe dysfunctions emerge? Just one dimension is the manifold ethical dilemmas that are raised by gaining extraordinary technological capabilities.
Here are the ten trends that I believe will be most fundamental to the decade ahead. I hope to present these and associated trends in an interactive visual format before long. For now, here are the 10 trends for 2010.
1. Information Intensity
We will soon consume more media than there are waking hours, by virtue of multi-channeling at most times. Billions of people and places will be media producers, including video streaming from most points of view on the world. We are just at the dawn of an incomprehensible daily onslaught of news and information – some valuable, much useless.
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