Yesterday I completed co-presenting the three-part Ketchum webinar series on Tapping the Power of Mobile. The feedback was excellent, with record audiences of Ketchum clients and staff for the series. Here is an overview of the content we covered over the three webinars.
The final session was on Where Mobile is Going, which looked at the mobile industry landscape, as well as the implications of emerging technologies such as 4G and LTE, next generation augmented reality, NFC and mobile payments, new interfaces such as video glasses and pico projectors, mobile sensors, and far more.
I began by looking at the mobile operating system landscape, showing the forecasts recently made by Gartner, as below.