When we started organizing Future of Influence Summit, our minds turned immediately to Brian Solis, who is himself one of the most central influencers and thought leaders in this rapidly emerging space. So it’s awesome that Brian is speaking at the Summit, providing his insights on Influence at the Center of Marketing and Advertising. Brian’s […]
Belatedly launching the hashtag for Future of Influence Summit: #foi09 FOI is Freedom of Information as well as Future of Influence, so putting the year in will help us stand out… I have been remiss in not using the hashtag in my Twittering yet, but now we have quite extraordinary cast of attendees as well […]
In finding the quote from Marshall McLuhan on professionals and amateurs I used in my last post, I dug up a file I created a dozen years go with some quotes I was collecting. Here are just a few that are still worth bearing in mind today: “The empires of the future are the empires […]
I was just asked “what is a social media expert”? Marshall McLuhan is still the oracle. Here is one of my favorite quotes from the master. “Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. […]
We weren’t the first to use the phrase ‘Future of Influence’. Most prominently Nate Elliott of Forrester wrote a report ‘The Future of Influence‘ (though you’re better off going to Future of Influence Summit than buying the report :-) ) and has done a number of presentations on the theme. Nate summarizes the topic: * […]
You (or your favorite charity) can benefit from your influence! To find out how, read on… One of the key themes of Future of Influence Summit, on next week in San Francisco and Sydney, is ‘business models for influence and reputation’. There are many angles to this particular topic, including: * Will it be possible […]
Ellipse by Imogen Heap is my current new favorite album – absolutely delightful! Very generously given away by Imogen a few days ago on her website, and also available as an embed, as below. Have a listen! I discovered Imogen Heap when listening to the Kate Havnevik channel on Last.FM – Kate’s music is lovely. […]
Last night media futurist Gerd Leonhard , Richard Watson, author of Future Files: A History of the Next 50 Years, and I caught up for dinner. Gerd is in Sydney for the first time for a couple of events, including The Insight Exchange’s Creating Value With Content on Tuesday (see the event review), and Richard […]
The Insight Exchange’s Creating Value With Content event on Tuesday was a fantastic success. As so many of the attendees observed, this topic is at the heart of many businesses today. While content in the broadest sense is more and more central to the economy, there are many challenges, not least with pricing and distribution, […]
We continue our Influence research series, paving the way for in-depth insights and breaking new ground on the topic at Future of Influence Summit 2009 in San Francisco and Sydney. See the Future of Influence Summit blog for the full series. Earlier this year Bernardo Huberman and colleagues at HP’s Social Computing Lab did an […]
