In my Implementing Enterprise 2.0 report I put Iterate and Refine at the center of the Enterprise 2.0 Implementation Framework. One of the most critical elements of this principle is the ability to establish and run effective pilot programs. Below is an excerpt from Chapter 17 of Implementing Enterprise 2.0 on Pilots, which describes 8 […]
Continuing my notes from the Media 2010 conference on the presentations by Jack Matthews, Richard Titus and Marc Frons, here are the notes I took from the presentations by Frederic Filloux and Russ Fradin. I will be digesting what I’ve heard today and pulling into some upcoming content on the future of media. FRÉDÉRIC FILLOUX, […]
When I walked out from seeing Avatar 3D in December, I tweeted: “$300 million very well spent!” Movie theaters can create extraordinary experiences, but the cost of production is ever greater. On the other hand, movies can be made for extremely low cost, using HD cameras, digital editing, and volunteer labor. At Media 2010 Suzanne […]
I am at the Media 2010 conference in Sydney, where there is an extraordinary line-up of speakers through the day. I am here to get my head back into gear on future of media strategy, which will be a major theme for me through this year. Below are my notes taken on-the-fly from the first […]
Last year I kicked off a strategy session of a major infrastructure company with a presentation to the executive team on the world in 2030. This used a set of four scenarios to provoke new thinking about the world moving forward. I wrote about these in The World in 2030: Four scenarios for long-term planning […]
I was just interviewed on Sky Business this morning about the news coming out from Mobile World Congress in Barcelona. In the plethora of announcements, what stands out for me is the increasing clarity of the emerging platforms battle, which is happening on two levels: mobile operating system and applications. Mobile operating system The launch […]
George Washington University and media relations software firm Cision have released a very interesting study of how journalists use social media and online tools. The headline news is that 56% of journalists consider social media to be important to some degree. This figure pushed up to 69% of journalists writing for online outlets, while just […]
Gartner has released five interesting predictions for social software. Here are the predictions along with a few of my thoughts. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. This is a transition that we’ve seen for a very long time, and looks […]
Last week I was interviewed on Sky Business about recent data showing that Australia leads globally in use of social media, and the implications of such high levels of social media usage for business. Here is the full interview, with major points noted below. It is surprising to see Australia at the top of the […]
A few months ago I wrote about The shift from corporate brands to personal brands, referencing Jeremiah Owyang’s move from Forrester to the newly-founded Altimeter Group with former colleagues. This is a long-term secular trend – in fact last week when I spoke at the Online Marketing by Design event I pointed to it as […]
