I am at the Media 2010 conference in Sydney, where there is an extraordinary line-up of speakers through the day. I am here to get my head back into gear on future of media strategy, which will be a major theme for me through this year. Below are my notes taken on-the-fly from the first […]
Last year I kicked off a strategy session of a major infrastructure company with a presentation to the executive team on the world in 2030. This used a set of four scenarios to provoke new thinking about the world moving forward. I wrote about these in The World in 2030: Four scenarios for long-term planning […]
I was just interviewed on Sky Business this morning about the news coming out from Mobile World Congress in Barcelona. In the plethora of announcements, what stands out for me is the increasing clarity of the emerging platforms battle, which is happening on two levels: mobile operating system and applications. Mobile operating system The launch […]
George Washington University and media relations software firm Cision have released a very interesting study of how journalists use social media and online tools. The headline news is that 56% of journalists consider social media to be important to some degree. This figure pushed up to 69% of journalists writing for online outlets, while just […]
Gartner has released five interesting predictions for social software. Here are the predictions along with a few of my thoughts. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. This is a transition that we’ve seen for a very long time, and looks […]
Last week I was interviewed on Sky Business about recent data showing that Australia leads globally in use of social media, and the implications of such high levels of social media usage for business. Here is the full interview, with major points noted below. It is surprising to see Australia at the top of the […]
A few months ago I wrote about The shift from corporate brands to personal brands, referencing Jeremiah Owyang’s move from Forrester to the newly-founded Altimeter Group with former colleagues. This is a long-term secular trend – in fact last week when I spoke at the Online Marketing by Design event I pointed to it as […]
I am not that keen on the word “crowdsourcing”, because people mean many different things when they use the term. However since it is the word most used to describe tapping the power of distributed talent, which is one of the most important emerging themes in our hyper-connected world, I will embrace it, and hopefully […]
Last week the ABC’s 7:30 Report spent the entire week looking at the drivers of Australia’s long-term future. The fourth program, on The social impact of the population boom, was an excellent examination of the diverse issues and perspectives on the implications of rapid population growth, including interviews with a diverse range of politicians, demographers, […]
Well there are already plenty of opinions flying around and some excellent comments on my post yesterday Australians are #1 globally in usage of social media: Why?, which pointed to new research showing this startling result. I guess it’s time for me to offer some of my thoughts, helped along by the conversation so far. […]
