Entries by Ross Dawson

The Social Internet: findings on how countries and regions engage differently with the web

One of the topics that interests me the most is the variety with how different countries and cultures engage with social media, so I was very please to see in the current issue of Harvard Business Review a great spread on Mapping the Social Internet. Click on the image below to see the central visualization […]

Inmagic interview on Enterprise 2.0 and chance to win an Implementing Enterprise 2.0 report

‘Social Knowledge Network’ vendor Inmagic recently spoke to me for their interview series. Unfortunately there were problems with the audio recording, so they’ve provided a transcript of the interview on issues including uptake of Enterprise 2.0, the Enterprise 2.0 vendor landscape, the future of work, and what I enjoy about my own work. The full […]

Population growth, urbanization, and the future of regional centers

On the weekend Australia’s freshly minted Prime Minister Julia Gillard said “I don’t believe in a big Australia,” in an about face from her predecessor Kevin Rudd’s vision of strong population growth for the country. As a futurist I have been increasingly drawn into this discussion, given that immigration is one of the most fundamental […]

Corporate Twittering increases consumer trust, but many don’t want companies to listen to them

A few days ago I asked the question How much do people want to know their conversations are being monitored?, given how brands such as Gatorade boast about how well they listen to online conversations. As it happens, someone has an answer. Fleishman-Hillard has just released their Digital Influence Index report for 2010, with a […]

How much do people want to know their conversations are being monitored?

Here’s an interesting promotional video from Gatorade, which extols their ability to monitor social conversations, apparently using Radian6 and IBM technologies. There are a number of basic messages in here, most obviously that anything you say about Gatorade will be heard and acted on, though also that your response to their promotions and campaigns will […]

Leaders in social networks usage: Australia by time, Brazil by reach

In January I looked at the just-released Nielsen data on global social media usage, and wrote Australians are #1 globally in usage of social media: Why?. New data from Nielsen shows an updated picture from April 2010, including the proportion of people online in each country who are using social networks. Click on image for […]