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This morning Future Exploration Network issued this press release (excuse the hyperbole :-) ) I have already done several radio interviews on the forecasts in the release with quite a few more radio, newspaper and TV interviews lined up for the next days – the ideas seem to have struck a chord. Futurist proved correct! […]
The US Federal Trade Commission has released its long-awaited update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) […]
ABC Radio National Future Tense this morning featured a discussion on the future of influence (click here for the podcast of both the radio program, and the unabridged discussion between Duncan Riley and myself). It kicks off with a quote from Chris Saad saying that influence and reputation are the currencies of the day, even […]
One of the most interesting topics at the recent Future of Influence Summit was the emergence of business models for influence. Some particularly intriguing issues were raised in the Business Models for Influence and Reputation panel, suggesting that one of the key currencies of the future will be influence. The panellists generally agreed that total […]
Was just catching up on Ray Wang and Jeremiah Owyang joining Charlene Li’s Altimeter group from Altimeter. Jeremiah is quoted in the New York Times: Mr. Owyang said that his story holds lessons for other companies. “I think this is an interesting trend that many companies are going through — personal brands are here to […]
I was very happy to be able to sleep in this morning after Future of Influence Summit. While I haven’t had a full debrief from the Sydney side of the event yet, it was a fantastic event on the San Francisco side, and I’ve had great feedback so far on what happened in Sydney. Influence […]
I just got off an interview on the future of influence on 2SM radio which lasted almost 15 minutes – close to a record for my interviews on live AM radio, which tends to do 3-5 minute segments. The talk show host was clearly fascinated by the issues of how influence is shifting away from […]
We weren’t the first to use the phrase ‘Future of Influence’. Most prominently Nate Elliott of Forrester wrote a report ‘The Future of Influence‘ (though you’re better off going to Future of Influence Summit than buying the report :-) ) and has done a number of presentations on the theme. Nate summarizes the topic: * […]
You (or your favorite charity) can benefit from your influence! To find out how, read on… One of the key themes of Future of Influence Summit, on next week in San Francisco and Sydney, is ‘business models for influence and reputation’. There are many angles to this particular topic, including: * Will it be possible […]
Awesome! Tara Hunt, renowned author of The Whuffie Factor, will be doing the opening keynote at Future of Influence Summit in San Francisco. Below is the video where I first saw Tara in action, speaking at the Web 2.0 Conference in April 2009 about The Whuffie Factor: The 5 Keys for Maxing Social Capital and […]
