Here is the first of a series of infographics we are creating on the iPad and media. It shows the growth in sales of the iPad, including actual sales figures announced by Apple and forecasts by a variety of players for the end of this calendar year.
It is interesting to look at the forecasts made before the launch of iPad for September 30 (Apple’s end of financial year). No-one had any idea how successful the iPad has turned out to be. Given continued shortages in the stores, it appears clear that any forecasts for sales this year need will be driven by supply capacity rather than demand.
While some believe these high initial sales are just early adopters and Apple fanboys (and girls), I think the higher range of forecasts for this year and beyond (some as high as 35 million for next year) are likely.
[NOTE:] Our iPad Strategy Workshop on 27 August in Sydney is now at 75 registrations and will almost certainly sell out, so register soon if you want to come!