When I was recently in Stockholm my friend Magnus Linkvist introduced me to Einar Bodström of House of Radon, a young and innovative production company that is exploring the possibilities of online video.
Much of the group’s work is commercial, including recent TV ads for Electrolux and Sainsbury’s, and a series of 20 minute videos on the future for Ericsson, notably including the excellent The Future of Learning, Networked Society.
However House of Radon also likes to create interesting videos for their own sake, and is perhaps best known for PressPausePlay, an 80 minute film available for free online, which explores the recent extraordinary democratization of creativity enabled by technology, and the implications. It’s embedded below, well worth taking the time to watch.
The narrative is told through a series of interviews with fascinating creators, including Moby, Seth Godin, Robyn, and many others.
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