Reconfiguring the world of business around the customer
The esteemed JP Rangaswami, who was at the very front of creating Enterprise 2.0 at Dresdner Kleinwort Wasserstein and is now at Salesforce.com, has just written a compelling post Thinking about the Social Enterprise, in which he distills the essence of social business.
You really need to read the entire post to get the flow of his argument, however here are a couple of excerpts:
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