Tapping Networks to Bring the Best of the Firm to Clients

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Tomorrow I am presenting a keynote at the Network Roundtable conference at University of Virginia on Tapping Networks to Bring the Best of the Firm to Clients. This is the fruition of many years of work applying network analysis approaches to high-value client relationships. I will be talking about the big picture of what has been learned from a wide range of different studies of client relationship teams, and I will then hand over to Robert Burnside, Partner and Chief Learning Officer at Ketchum PR, who will discuss how Ketchum PR has been applying organizational network approaches to a number of situations, including enhancing the performance of one of their largest offices, leadership development initiatives, and their relationship with a large global client.

I usually don’t share my Powerpoint slides online, as they are primarily visual accompaniments to my speeches and don’t make much sense on their own, however in this case my presentation is far more text-based than normal and is probably is of some use to read, so I’ve put it here.

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Network Roundtable: Building Collaborative Teams

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The current presentation at the Network Roundtable conference is from Tamara Erickson, who has an article out in the latest issue of Harvard Business Review on Eight Ways to Build Collaborative Teams. Her organization, The Concours Institute, has recently completed an extensive study on collaboration in over 50 teams in 15 multi-nationals. She defines innovation as the combination of two previously unrelated ideas. Team complexity, including group dversity, size, and geographic dispersion, all led to lower levels of performance. In addition, the more educated the group, the less collaborative they tended to be. For complex teams, you have to invest specifically if you want them to perform well.

In the study Erickson identified eight factors that demonstrably improve team performance:

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Organizational networks: The variety of external networks

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I’m at the Network Roundtable conference at the University of Virginia, where I’m doing a keynote tomorrow on Tapping Networks to Bring the Best of the Firm to Clients. I’ll do a few posts over the next couple of days on what’s happening at the conference. Since the Roundtable is a consortium with some fantastic corporate members, this is the premier venue for not just the latest research into applying network analysis, but also what specific value organizations are getting from network approaches.

This morning is breakout sessions, where I’m participating in the one run by Myra Gorman from Community Analytics on Leveraging External Networks. As a small group, we’re looking both at the scope of external network studies, and a few specific cases from workshop participants.

The nominal focus of the Network Roundtable is Organizational Network Analysis, so it largely examines what happens within organizations, at issues such as organizational structure, collaboration, leadership, talent development, innovation, and so on. In this session on External Networks we discussed how networks underlie almost all aspects of the business, government, and not-for-profit sectors. Some of the key networks we discussed are:

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The state of Enterprise 2.0: adoption has begun in earnest

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Dion Hinchcliffe has written a very good piece titled The State of Enterprise 2.0 giving an overview of where we are. He says:

Increasing evidence abounds that Enterprise 2.0 adoption has begun in earnest with a typical example being Wells Fargo taking the plunge, having rolled out Enterprise 2.0 platforms to 160,000 workers. It has become clear that we’re moving out of the early pioneer phase to a broader acceptance phase. From the production side, a brand new analysis indicates that the business social software market will be nearly $1 billion strong this year and over $3.3 billion by 2011. In these and other ways, such as the growing collection of success stories, Enterprise 2.0 has arrived.

Dion goes on to list seven lessons on what we’ve learned on Enterprise 2.0. I have to wholeheartedly agree with every point, particularly the last one. I’ll expand more on this soon.

Go to the post for full details on each of the lessons.

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Announcing Enterprise 2.0 Executive Forum: Sydney, 19 February 2008

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Future Exploration Network is running an Enterprise 2.0 Executive Forum in Sydney on 19 February 2008. The event website is at www.futureexploration.net/e2ef.

The official description and current speakers are below. I also thought it was worth providing a bit of background to the event.

The genesis was at our Web 2.0 in Australia event, which was such a big success that it was clear we should do more on related topics. The event was at complete capacity, and we had to turn away all applications for two weeks before the event. Having been deeply involved in the enterprise space for many years, including working extensively on corporate knowledge management strategies in the 1990s, writing about corporate blogging in 2002 in my book Living Networks, organizing the Collaboration in Financial Services conference in New York in 2003, and applying network analysis to organizations globally for many years now, Enterprise 2.0 was an obvious topic to move on to. For well over five years now I have closely followed the application of Web 2.0 and social media tools inside organizations. This is now not only a mainstream business topic, it is also a phenomenon that over the next years will help transform how organizations work.

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Interview on Sky Business on Enterprise 2.0 and social networks in organizations

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I will be interviewed on Sky Business tomorrow (Friday) evening on the use of Facebook and other social networks in organizations, and the emergence of Enterprise 2.0 as a driver of how companies function.

As soon as I find out what time the segment will be on I’ll post it here. I’ll also make a few notes on the interview. Good that these topics are getting finally more solid attention.

[Update:] Sky Business’s Business Report will air my interview between 8.30 and 9pm on Nov 2

Watch out! The intimate details of your life will be visible forever more…

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I usually am interviewed by the business press, but unusually I have appeared in the pages of the November issue of woman’s magazine Madison, in an article luridly titled: “This woman was sacked for having sex – Is your boss watching you right now?”

They quote me as follows:

Futurist and technology expert Ross Dawson says businesses banning social networking sites are not only stifling goodwill, they’re missing out on potential benefits. “When you are hired, your contacts are a drawcard. Many of our friends are people we meet through work. Some companies, like IBM, are even encouraging staff to get on Facebook to foster those networks.”

However Dawson warns we should be very cautious about what we post. “During the hiring process employers are routinely searching the net for anything you’ve done,” he says. “Personal blogs, what you got up to last night – all this is visible. And that’s where this grey area between personal and professional comes into play again. I don’t think a lot of young people, particulary teenagers who are naturally putting their lives online, would be presenting the best image for, say, an investment bank that wants to hire them in the future.” Many people are also unaware that a quick Google search may turn up something that they posted years before – their attitudes and lifestyle may have changed radically, yet they’ve left behind a permanent and highly accessible record for anyone who cares to see.

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The emergence of the naked start-up – why are entrepreneurs behind corporations in creating the open economy?

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When you go to networking events in Silicon Valley and ask people what they’re doing, you’ve got around a 50-50 chance of a “we’re in stealth mode” reply. Lots of nascent start-ups, and all of them afraid that someone will steal their idea and get to market before them. It kind of makes sense, since ideas can be copied in a flash, and whoever gets there first has got a head start, however fleeting.

Turning that thinking on its head is Path 101, which is “live-blogging” the start-up from even before the company was incorporated. Full details of everything the start-up is doing, from its core positioning through to the memos of its Monday strategy meetings (complete with Digg this! buttons), are online. Sometimes what they write about makes obvious sense to post to the world, such as what they want from LinkedIn to be able to build a good complementary product. Other times, they write about details of their strategy and activities that go far beyond what most entrepreneurs would want to discuss.

The thinking behind this approach is that your lead before you are copied by others is evanescent anyway, whereas exposing what you are doing brings attention, useful feedback, relevant connections and more. What is truly differentiated these days is not so much ideas, as the ability to generate ideas. No doubt if someone tried to copy exactly what Path 101 is doing, they’d always be behind the new insights the founders were generating. The other truly differentiated foundation of the economy is relationships, and being open is one of the strongest relationship-generators there is. It builds exposure and trust.

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Sir Martin Sorrell: WPP mimics Google and Microsoft, driving the PR industry

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Yesterday I heard Sir Martin Sorrell, CEO of WPP Group, speak about the Changing Nature of PR and Communications. I attended as a guest of the organizer Frocomm. Given Sir Martin’s experience and seminal role in the communications industry today, I thought it was well worth going along. His very big-picture thinking was in evidence, alongside manifest ability to change his thinking on issues. What I’ve captured below is a pretty fair reflection of what he said, in his own words. I’ve added some notes and thoughts, as quite a lot of what he covered relates to issues I’ve been thinking about and developing.

Background

The WPP group has 100,000 employees, revenues of US$12 billion with annual growth of 5-6%, and market capitalization of US$17 billion, which places it as the largest communications group, ahead of Omnicom. Australia provides total revenue of US$ 600 million, making it fourth in size of WPP’s country operations, so it is disproportionately important to WPP.

WPP has three major objectives:

Geographic

Currently 37% of our revenue is in US and 37% in Europe. Our objective is for Asia to grow from 25% to 33% of our revenue. Half the world’s population is in this region, and by 2013 it will be two thirds. China and India will once again account for 40% of global GDP. Goldman Sachs’ original BRIC (Brazil, Russia, India, China) document is seminal and drives our strategy and thinking.

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The State of the Nation in Australian emerging technology

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Chris Saad, the hyper-energetic co-founder of Particls, Engagd, APML, Media 2.0 Workgroup and probably many other interesting initiatives I haven’t had the time to hear about yet, has added to his plate editing Blognation Australia. Blognation is a very interesting set of blogs covering technology developments in 13 countries, which can be used to provide country-specific or an aggregated global view into what’s happening in technology.

To launch Blognation Australia Chris has written a State of the Nation: Australia post, which provides a fantastic overview of the state of emerging technologies in Australia, covering People, Companies, Capital, Politics, and Leadership/ Community. The intention of the blog is cover Australian start-ups with a global perspective.

It’s well worth reading the full post, however here are a couple of extracts:

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