Tuesday’s edition of The Australian has an article titled Business yet to harness Web 2.0. Overall it takes a rather sceptical approach to the topic, though it does include some positive comments.
Beginning with an overview of what Web 2.0, and suggesting it is confusing, it goes on:
Business strategy analyst Ross Dawson says Web 2.0 systems are becoming part of everyday business processes, like it or not.
“Virtually every large organisation is using these tools and in many cases it’s not sanctioned as part of an overall technology strategy.
“However, partly in recognition that many users are doing this anyway, large organisations are deciding this is something they need to think about, develop a strategy, and understand the value and the risks,” Dawson says.
The article then quotes IDC research that 50% of companies in the Asia Pacific see Web 2.0 as a business opportunity, while 8% see it as a threat. It says that Australian corporate giants Telstra, Westpac, Lend Lease, AMP, and Suncorp are all active in Web 2.0, though apparently the last three declined to comment for the article, saying it is too early to speak about their initiatives. This is rather disappointing, since I know that for at least two of these companies their activities are absolutely advanced enough to share with comfort.