Entries by Ross Dawson

The 8 sources of customer value in mobile apps and marketing

When I recently ran a webinar series for Ketchum on Tapping the Power of Mobile, our second session focused on running successful mobile campaigns. Perhaps the most important thing that companies and agencies delving into mobile marketing need to understand is that there must be real value for customers and consumers in order for the […]

Crowdsourcing goes mainstream, shaping organizations and the future of work

Crowdsourcing is rapidly gaining visibility as a mainstream business topic. The current issue of Outsource magazine has a good article titled The Road of the Crowd. It was written by Steve Bynghall, who produced the recent IBF24 event run by Intranet Benchmarking Forum, and who is collaborating with me on some projects. It’s a good […]

Changing your Twitter profile = creating a new identity

Yesterday I updated my Twitter profile after not having changed it for well over a year. The image and words are now: Futurist/ Entrepreneur/ Keynote Speaker/ Author and contributor to global brain. A visual slice of my neural activity: https://bit.ly/AHTGpBizModel In my keynotes on social media and success in a connected world I tell the […]