Entries by Ross Dawson

Keynote slides on The Transformation of Government

Tomorrow morning I am giving the opening keynote at the annual conference of Institute of Public Affairs New South Wales, on the topic of The Transformation of Government. Originally I was scheduled to follow the recently elected NSW Premier Barry O’Farrell, but he has had to travel to Beijing, so he will present at the […]

The current 10 most viral video ads

Contagious Magazine does a regular Most Contagious Viral Video Chart Round Up. It’s not clear what criteria they use to rank the videos, but they clearly are all enormously contagious videos. Go to the current Most Contagious Viral Video Chart Round Up on Contagious for the full list of the top 20 viral videos, plus […]

A critical point in the MegaTrend of Creative Enablement: DSLRs are revolutionizing video production

One of the biggest, broadest, most important trends of the last few decades has been how technology has democratized the tools of creation and production. From early desktop publishing applications and screen-based sequencers in the 1980s, through to 3D printing of prototypes today, the production of professional quality output in just about every creative endeavor […]

The dilemma for professionals: How do you respond to anonymous leaks and slander?

Today’s Australian Financial Review has an interesting article titled “Watch out for the spook in the navy blue suit” which looks at how professionals can respond to anonymous slander, quoting me and a few others. It looks at FirmSpy, which is a site that provides gossip about Australian professional firms, notably law firms and the […]

Integrating social media into cross-channel customer relationships

A week ago I was in Sanya, China, where I gave the guest keynote at the NICE Interactions 2011 conference. NICE Systems’ history is in providing voice recording and analytics to companies with many customer interactions, such as banks and telcos, for customer services and security. From there it has morphed into providing a series […]

The state of expert networks and the rising role of LinkedIn

It is some years now since ‘expert networks’ have become a significant force, linking subject matter experts in science, technology, and business to clients, largely in funds management and finance, usually at very healthy hourly rates. Clients such as hedge funds that are investing in particular sectors or companies want to know more about issues […]

Google+ may miss the big opportunity: spanning internal and external social networks

I was delighted to get an invite to Google+. Then amazed when I was told I can’t use Google+ because we use Google Apps. It seems that Google is expecting to make Google+ available to Google Apps users “in a few months” with some .edu users possibly trialling it sooner. As many others have expressed, […]

The 8 sources of customer value in mobile apps and marketing

When I recently ran a webinar series for Ketchum on Tapping the Power of Mobile, our second session focused on running successful mobile campaigns. Perhaps the most important thing that companies and agencies delving into mobile marketing need to understand is that there must be real value for customers and consumers in order for the […]