Entries by Ross Dawson

The power of social media and future organizations

This morning I am giving the external keynote at a closed conference for senior client executives run by a major professional services firm. They know the technical content they are presenting is rather dry so my role is to provide a highly engaging kick-off to the day (spouses are invited too) which is also practical […]

How much is the right amount to tweet?

Of the many issues when engaging on social media, one of the most central is how much to post. If you don’t post enough, you’re barely visible. If you post too much, you annoy people who are likely to unfollow you, and you make any individual post far less likely to be seen or acted […]

The isomorphism of inside and outside – why exploring our minds and the world are the same

On my recent holiday I was in extraordinarily beautiful surroundings, in the Jervis Bay area of Australia’s Eastern coast. Being in that environment helped me to recall my thoughts from when I was much younger, when it struck me that the world inside us and the world outside are isomorphic: they have exactly the same […]