Entries by Ross Dawson

Newspapers promote QR codes, linking print and outdoor media to online, and building tighter social-mainstream media symbiosis

QR code for this blog The Sydney Morning Herald has recently had big features in its Saturday edition on QR codes, the 2-dimensional bar codes that act as visual URLs for mobile phones, taking them automatically to the linked online content. QR codes are massive in Japan, appearing in magazines, billboards, business cards, shop windows, […]

The future of privacy and targeted advertising

One of the key themes at our Future of Media Summit 2008 (Silicon Valley July 14 simultaneous with Sydney July 15) will be the future of privacy and targeted advertising. The panel run across the locations will include top executives from Traffic Marketplace, Dataportability.org, Acxiom, and Electronic Frontier Foundation (see event site for details). This […]

What do you think will happen in media? Participate (and win!) in the Future of Media Prediction Markets!

We have just launched the Future of Media Predictions Markets, run in conjunction with the Future of Media Summit 2008. These will tap the collective wisdom of participants at the Summit in the US and Australia, as well as other media leaders globally. Anyone can participate in the prediction markets. The predictions will be used […]

Web 2.0 and human resources – who should drive Web 2.0 initiatives in the organization?

The UK Chartered Institute of Personnel and Development has recently launched a discussion paper titled Web 2.0 and human resources, designed to help HR professionals to understand what Web 2.0 is and to contribute to organization’s activities in the space. The paper is built around the key elements of my Web 2.0 Framework, which they […]

How Web 2.0 creates value

Below is the sidebar I wrote in for BRW‘s Web 2.0 feature, accompanying our Top 100 Australian Web 2.0 Applications list. The reason I was most pleased about getting the list into a mainstream business magazine is that it is a significant step in getting the broader business community to understand the value and transformative […]

UK and Australia lead the world in online advertising per capita

Techcrunch has just published a very interesting analysis of valuations of social networks. Here is its methodology: Our model takes Comscore data for available countries and regions. We’ve graphed each of 26 well known social networks with the data we have been able to collect. We’ve then calculated the average advertising spend (estimated by PriceWaterhouseCoopers […]