I have said for many years that the best way to understand Google is as an advertising aggregator (I would argue that even with its diversification over the last few years). Building on its successful search engine, it has sold ads that are served both on its search results, and also on a broad array […]
Media Trends+Strategy magazine (click on the link to access the magazine in interactive format) includes a piece titled Media: The State of Play – Expert Analysis which features edited interviews with a variety of participants in the media space, including John Sintras, CEO of Starcom, Belinda Rowe, CEO of ZenithOptimedia, Collin Segelov, Executive Director of […]
The University of Massachusetts Dartmouth Center for Marketing Research has recently released research on the use of social media by the Inc 500, which are the 500 fastest growing privately owned companies in the US as ranked by Inc. magazine. This is one of the first longitudinal studies, showing changes in adoption of social media […]
Download Chapter 6 of Living Networks on Network Presence Every chapter of Living Networks is being released on this blog as a free download, together with commentary and updated perspectives since its original publication in 2002. For the full Table of Contents and free chapter downloads see the Living Networks website or the Book Launch/ […]
People often ask me how I keep track of everything that’s going on in Web 2.0 and social media and make sense of it all. The most important single tool for me is creating frameworks. The many frameworks I create (e.g. Future of Media Lifecycle, Future of Media Strategy, Trend Map 2007+ (with Richard Watson) […]
Blogging is both rewarding and frustrating. I can get my thoughts out as they emerge and get immediate feedback and engagement. But it is always hard to find the time to blog. I would love to blog more, but client deadlines, event organization, hiring staff, and far more end up being higher priority. Someone asked […]
The US Securities and Exchange Commission (SEC) has announced new guidelines (available in the next week or two) that will recognize the role of blogs in disclosing investor-sensitive information to the public. Back in 2005 I wrote an update on the situation at the time on investor relations and blogging, and in 2006 I delivered […]
I’ve been trying to get the time to do reviews of the key panels at the Future of Media Summit, but it’s been tough to get. Here I will kick off with a quick review of the Global Media Strategies panel. The fantastic cast of speakers that I moderated was: Loic Le Meur, CEO, Seesmic […]
After the news of the deal between LinkedIn and New York Times I wrote about a couple of days ago, LinkedIn has just announced new deals with LexisNexis and Outlook plug-in Xobni. The LexisNexis deal is particularly intriguing. Back in 2003 a number of corporate social networking applications were launched, notably Spoke, VisiblePath, and Contact […]
It is inevitable that news dissemination will become a largely social function. By whatever means, we will be provided with extremely low touch ways of sharing content we think would be interesting to specific people we know. This will then be filtered in various ways by the recipients, however most will value being recommended articles […]
