Entries by Ross Dawson

Influence research: Duncan Watts and the debate on whether “influentials” really matter

We continue our Influence research series, paving the way for in-depth insights and breaking new ground on the topic at Future of Influence Summit 2009 in San Francisco and Sydney. Duncan Watts is one of a handful of scientists instrumental in developing the study of networks as a key scientific discipline. He tells his story […]

Twitter’s Project Retweet will amplify how influence drives content

Twitter has just announced the first of a series of changes to how retweeting is incorporated into the Twitter platform, called Project Retweet. This is significant in how influencers make content popular, one of the key themes of the upcoming Future of Influence Summit. Retweeting (forwarding someone else’s tweet to all of your followers) has […]