Entries by Ross Dawson

How the integrated enterprise shifts us from Big Data to Small and Wide Data

In perusing Gartner’s Top 10 Data and Analytics Trends for 2021 it struck me that the most important meta-theme was integration. The last decades of enterprise technology could be viewed as shifting from monolithic – and in large organizations almost inevitably siloed – computing to richly integrated platforms, though that journey is far from complete […]

Weaving together microjourneys to create compelling customer service journeys

The phrase “customer journey” has become part of everyday business vernacular, bringing a customer-centered and design thinking perspective to the mainstream. Customer engagement and intelligent automation company Pega uses the phrase “microjourney” to focus on the elements that comprise the customer journey. This is useful both in being able to design a better experience for […]