Effective strategies for a rapidly changing media industry
When I wrote my recent article Creating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities for Media Titles magazine, they kindly offered Future Exploration Network a full page ad in the magazine.
The ad provides a nice overview of our current work with media organizations that are having to develop and implement strategies on the fly as the industry landscape shifts.
Click on the ad image for a larger version, or the key offerings are described below. If you’re interested in finding out more, some of the strategy tools we think are particularly useful in the current environment are described in our Future of Media: Strategy Tools framework.
Media Strategy
Future Exploration Network works closely with its clients to help develop clear, actionable strategies. These can map a path forward for the entire organisation, or be applied to develop the potential of specific media properties.
Scenario Planning for the Media Industry
We apply our deep expertise in scenario planning to help media companies explore a highly uncertain industry landscape and generate new, profitable strategic options.
Future of Media Workshops
One of the most valuable ways to develop actionable insights is to run an interactive workshop with your executive team (or clients) exploring key issues and potential responses in a highly structured fashion.
Executive Briefings
We provide briefings to executive teams and boards of directors on changes in the media industry and examples of successful repositioning. These briefings can also be made to clients to help them understand why they need to change their advertising strategies.
Industry Research
We have extensive capabilities in national and global industry research and analysis to support effective decision making.
Thought Leadership Content
We create branded visual frameworks and white papers to demonstrate thought leadership to clients and the industry and capture scarce client attention. Our globally-recognised media frameworks have been viewed over one million times.
