10 DOs and DONTs of organizational change

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For a recent boardroom presentation to a group of CEOs of large organizations I prepared ten ‘dos and donts’ on my topic of organizational change.

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Enterprise 2.0 Implementation Framework

I drew on the core ideas in our Implementing Enterprise 2.0 report and framework (as above). Enterprise 2.0 is ultimately far more about organizational change than technology, though it happens to be driven by web technologies. As such much of my focus today is on how to change organizations, to literally create the next version of the enterprise. Far more details on how to put the ideas below into practice are in the Implementing Enterprise 2.0 report.

My list got an extremely positive response from the audience, so I thought I’d share it here.

DOS

1. Create a vision

The most important aspect of your vision is that it must be compelling. Unless people are drawn to it and want to help create it, it is useless. This means it needs to be focused on the benefits to everyone in the organization.

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Visualization: Wikis in the enterprise

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Today we are continuing our series of visual representations of social media tools inside organizations, taken from our Implementing Enterprise 2.0 report.

The diagram below was used in the chapter on wikis in the enterprise, to illustrate how wikis can be used in organizational activities.

Go to the Implementing Enterprise 2.0 downloads page for several free chapters, including the chapter on social networking on the enterprise, with its own diagram on how social networks relate to other Enterprise 2.0 tools.

More Enterprise 2.0 visualizations coming soon.

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Intranet Innovation Awards: Submissions open

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Unfortunately posting this a bit late, but there is still time to submit your awesome intranet work to the Intranet Innovation Awards – the deadline is May 1.

The awards are run annually by StepTwo Designs, and for the last two years have featured some fantastic examples of innovation in internal web initiatives.

One of my favorites from the winners is Janssen-Cilag. Nathan Wallace, who spoke at the Enterprise 2.0 Executive Forum both this year and last year, shares his story in this video.

Advanced Human Technologies is an awards supporter, so we’ll be sharing more when the winners are announced later this year.

Telstra releases social media policy: it’s time for organizations to get their act together

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This morning’s Sydney Morning Herald displayed a prominent headline Telstra lays down the law on Twitter. The article began:

Telstra has become the first major Australian company to set down guidelines on the use of Facebook, Twitter and similar websites by its employees.

First? According to whom? As noted by Stephen Collins, the Australian Public Service Commission publicly announced protocols for online media participation in December. A number of major Australian companies have established guidelines for social media, they just didn’t issue press releases about it as Telstra has.

In any case, Telstra’s social media policy a solid document and it’s good that Telstra has both created it and released it publicly. (See the social media policy itself and the blog post launching it.) Companies that have not addressed these issues are essentially creating a liability out of what could be a strong positive for the organization.

The extensive background to the announcement (including all the fun and games of @fakestephenconroy) is given in an article on ITNews titled Telstra staff given rules on use of social networks. In the article I am quoted:

Ross Dawson, chairman of social networking analyst group Advanced Human Technologies, described Telstra’s new policy as “solid and straightforward.”

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Des Walsh video interviews at Enterprise 2.0 Part 2: Stephen Collins, Ross Dawson, Steven Noble

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Following Des Walsh’s video interviews with Chris Lampard, Jenny Williams and Peter Williams at the Enterprise 2.0 Executive Forum, here are three more interviews from the event with Des’s accompanying blog posts…

Stephen Collins (trib), acidlabs

Des Walsh blog post on Stephen Collins interview

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At current growth rates everyone in the US will have a Twitter account by August 22 2009!

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ComScore has just announced that the number of Twitter users in the US went up by 131% in March.

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At this rate, everyone in the US will have a Twitter account by August 22 of this year.

In other news, CNN (which just acquired CNNbrk) and Ashton Kutcher are battling it out to be the first to reach one million followers.

With many million of synapses now firing frantically, the global brain is finally awakening

Yet another logo competition – first public news of a new influence ratings engine

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I’ve just posted my third logo competition on 99 designs in as many months, as I am now firmly in venture generation mode, and have found that 99 designs can provide excellent results if you approach it the right way. After rebranding Advanced Human Technologies (full launch announced shortly) and launching events firm The Insight Exchange 10 days ago, I have just put up a logo competition for Repyoot, which will be announced soon pre-beta as what will soon emerge as a leading influence and reputation ratings engine.

So if you’re a designer or know a great designer who would like to create a very influential logo design, check out the logo competition!

Twitter on ABC TV – the impact on politics, media and socializing

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ABC (Australian Broadcasting Corporation) TV had a very nice segment on Twitter yesterday, as below.

As befits the august institution, the segment was more thoughtful than some other recent media coverage.

It begins with how politicians are using Twitter, including Barack Obama, Australian prime minister Kevin Rudd, opposition leader Malcolm Turnbull, and South Australian state premier Mike Rann, who announced his new cabinet on Twitter, and talks about how he embraces it as a way of communicating with his electorate.

The segment then looks at how Twitter is becoming a media channel, including providing breaking coverage of events such as the Mumbai terrorist attacks and Australian bushfires, and quotes me saying that many news events are covered first and sometimes better on Twitter than on mainstream media.

On the segment ABC Managing Director Mark Scott says that most Twitter sources cannot be trusted, so people will look to credible sources such as the ABC, possibly delivered over the ABC’s own Twitter channel.

This approach just takes us back to the traditional view that news is only news once a journalist has reported it. In part of my interview that wasn’t used in the segment I noted that people are increasingly looking for primary sources for news. They are not interested in waiting until the broadcast journalists get to the scene, and they feel capable of assessing the validity of these unauthorized sources themselves.

The segment wraps up mentioning Twitter’s search for a business model.

Visualization: Social bookmarking in the enterprise

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In our Implementing Enterprise 2.0 report, we created visual representations to help explain how the most important social media tools can be applied inside organizations.

The diagram below was used in the chapter on social bookmarking, which was designed to accompany the detailed coverage in the report, but it is hopefully fairly self-explanatory!

Go to the Implementing Enterprise 2.0 downloads page for several free chapters, including the chapter on social networking on the enterprise, with its own diagram on how social networks relate to other Enterprise 2.0 tools.

Please let me know your thoughts and feedback on improving these diagrams for future versions of the report. I’ll post more of these visualizations on this blog in coming weeks.

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Pilots as a key instrument for improving organizational performance in a complex world

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I caught up this afternoon with Chris Bayley of Buffalo Canyon Consulting and we had a very interesting conversation about Web 2.0 in organizations. Chris asked me about the role of pilots, and in our ensuing discussion I refined my thinking on this a bit.

Examining how to run pilots plays a significant role in our Implementing Enterprise 2.0 report, with a full chapter on pilots and many aspects of our coverage of user adoption related to pilots. The center of our Enterprise 2.0 Implementation Framework is ‘Iterate and Refine’. Pilots and agile methodologies are critical to the ability of organizations to do that. Some companies are good at piloting, but many need to shift their attitudes and approaches to enable effectively establishing, managing, supporting, and closing down pilot projects.

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