Announcing The Power of Influence on 19 May! Here’s your opportunity to show how influential you are…


The first event of burgeoning new events company The Insight Exchange is announced! And to set the tone for some of the themes we will be exploring this year and beyond, the topic is… The Power of Influence.

This event will be the first of The Insight Exchange lunch series, which each month will explore a different topic, experimenting with formats along the way. The following events are:

19 May – The Power of Influence

23 June – The Impact of Twitter on Media and Journalism

21 July – Social Media Strategy

18 August – A very special topic and international guest – to be announced

For the May event, to uncover some of the dynamics of influence, we are running a competition for influencers – full details at Do You Have the Power of Influence?

In summary, contact us at @insightexchange on Twitter to set up your Twitter name (or whatever name you’d like), and anyone registering with that code (except yourself) will get a 40% discount in registering for the lunch. Whoever has the most registrations under their name will get some wonderful rewards, including a brief speaking slot at the event.

May the most influential win!

Yet another logo competition – first public news of a new influence ratings engine


I’ve just posted my third logo competition on 99 designs in as many months, as I am now firmly in venture generation mode, and have found that 99 designs can provide excellent results if you approach it the right way. After rebranding Advanced Human Technologies (full launch announced shortly) and launching events firm The Insight Exchange 10 days ago, I have just put up a logo competition for Repyoot, which will be announced soon pre-beta as what will soon emerge as a leading influence and reputation ratings engine.

So if you’re a designer or know a great designer who would like to create a very influential logo design, check out the logo competition!

Changing gears – onto the future of influence and new ventures!


My readers will have seen a massive focus on Enterprise 2.0 in this blog for the last few months, as I have been preparing, promoting and running the Enterprise 2.0 Executive Forum in Sydney and Enterprise 2.0 Executive Briefing in Melbourne, and writing and publishing Implementing Enterprise 2.0, which is rapidly becoming the reference in the field. Moving forward I will continue to be deeply involved in Enterprise 2.0 through my client work, and will also be releasing a lot more content from the report.

However I am now in the process of shifting gears. Last year I realized that a large proportion of my interests could be encapsulated in two key themes:

The future of the enterprise

The future of influence

The first examines how organizations will evolve and what they must do to be successful in an intensely complex and competitive world. The second looks at how messages disseminate when traditional media is being trumped by social media. Together they bring together the inside and the outside, the twin domains in which open communication is transforming business and society.

Having focused deeply for a while on the future of the enterprise, for the next period my attention will shift significantly to the future of influence.

I have studied and worked on influence networks for much of the last decade. Among other activities, I wrote about influence networks in Chapter 6 of Living Networks and published what was then the first detailed study of influence networks in B2B marketing: How Technology Purchasing Decisions are Really Made. However so far I haven’t written up most of my ongoing research and work in the space.

Read more