The inexorable rise of work markets
The role and prominence of online markets for work have soared dramatically over the last few years, but this is just the beginning.
I have been following the rise of online markets for work since Elance was founded in 1999, writing about them in my 2002 book Living Networks and dedicating a large chunk of Getting Results From Crowds to how to effectively manage work markets.
Prominent VC Fred Wilson of Union Square Ventures has just written a post The Nature Of The Firm and Work Markets, referencing, as I did in both of these books, the seminal work of Ronald Coase. Wilson writes:
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