There was a good article in The Australian on Tuesday titled Taking residence in virtual worlds, which looked at what some of Australia’s leading companies are doing with Web 2.0 technologies. It quoted me:
“Almost all major Australian organisations have put this on their radar and begun trials,” Future Exploration Network chairman Ross Dawson says.
“Next year is when this will be a standard approach or framework to look at how organisations shift information architecture. In most cases it’s not a question of taking out existing tech but using complementary systems.”
I have spent much of the last month or so speaking to Australia’s leading companies, technology journalists, and thought leaders in the field in order to uncover the best examples of Enterprise 2.0 in Australia to showcase at Future Exploration Network’s Enterprise 2.0 Executive Forum on 19 February 2008 in Sydney. More on what I have uncovered and the event itself shortly – there are many very exciting developments on the forum to share.
Certainly what I have found is that just about every major organization has at least a toe in the Enterprise 2.0 waters at least somewhere within the folds of its operations. One innovator in one of Australia’s largest organizations, with a larger international than domestic presence, told me of a number of interesting initiatives in one of its business units, then said, “but of course we’d be forced to shut it down if the senior executives found out about it.” In other cases initiatives are not deliberately hidden from executives, but they receive no support. However a good proportion of organizations are engaging in officially sanctioned pilots of wikis or blogs, taking steps to make social networking useful, or using other social media tools. The majority are pretty early stage, and not experiments they care to share externally. However we are getting to the point at which there are solid examples of corporates getting real value from Enterprise 2.0 approaches.