Social Media Strategy Framework in Korean – 소셜미디어 전략 프레임워크

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And one more! …continuing our series of translations of Social Media Strategy Framework, today we are launching the Korean edition.

See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.

SMSframework in Korean

Click on image to download pdf

Please share this with any Korean speakers who would be interested.

Also be sure to let me know if you can suggest any improvements to the translation.

Speaking at Future Forum – creating the future of the enterprise

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I first met Mark McCrindle when we were both part of a small team of futures thinkers engaged by a major bank for its innovation program. His company McCrindle Research provides a variety of research services focused on generational change. They also organize the Future Forum, an annual event run in several Australia cities which pulls together insights on key trends across all domains into a compact one-day session.

I will be speaking at the Sydney event on November 6, talking about Enterprise 2.0 and how to create the future of the enterprise, including how organizations can leverage social media for competitive advantage. A video overview of the event is below, full information and agenda here, and you can register here.

Future Forum Australia 2009 from David Birley on Vimeo.

Business Today: Interview on how business can use social media

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Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV’s international network which broadcasts across Asia.

The interview can also be viewed along with other material in Business Today’s archives.

Key points covered in the interview include:

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Tech23: SaaS/ In the cloud panel: Angusta, IPScape, MyCosm, Tagmotion

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A few quick notes about the four companies presenting on the SaaS/ In the Cloud panel at Tech23 (for background on the event see my post from this morning). A very impressive line-up.

Angusta Systems. Uses combinatorial algorithms to help banks manage their physical cash inventory – a solid niche apparently worth over $100 million in value to each of the big Australian banks.

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Tech23 showcases the rising tide of outstanding Australian tech

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I’m at Tech23, probably the biggest and best showcase so far of Australian upcoming tech companies. After creating the list of Top Web 2.0 Apps in Australia list last year and in 2007 and organizing the associated Web 2.0 in Australia events, I had originally envisaged that we would organize a broad information technology showcase event this year. However this did not manage to fit into our very packed priority list, and as it happens others are taking on the task of bringing attention to the best of emerging Australian tech. Rachel Slattery of SlatteryIT, who has long been running events for Australia’s tech community, has done a great job in creating Tech23.

Frankly, one of the challenges in running tech showcases in Australia is finding a sufficiently deep and broad pool of excellent early-stage companies. Overall I have been very encouraged by the pace at which new companies have emerged over the last two years, though there is still further to go. There were some great companies at Tech23, but I imagine that it would be harder to find another 23 hot emerging companies. By the time this event runs next year, and hopefully other tech showcases emerge, the signs are that the pool will be considerably deeper.

Unfortunately I am not able to spend the whole day at the event, but below are some quick notes from some of the more interesting companies that I managed to catch this morning. [UPDATE:] See also my notes from the SaaS/ In the Cloud panel and presentations.

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The immense value of expertise location will help drive enterprise social media

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I have been interested in the field of expertise location for over a decade, from back when knowledge managers were building ‘corporate yellow pages’ and other tools to find the best expertise in the organization.

Unless a large organization can bring the most relevant expertise within the firm to bear on the problems and issues at hand, it really has no reason to exist. A smaller more nimble organization could do as good a job with lower costs.

I have written about expertise location frequently over the last years, both in looking at how enhancing organizational networks can generate greater revenues and efficiency, and how social technologies can support effective expertise location, including on the role of enterprise social network software and several years ago about the use of blogs to support expertise location.

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Today the Wall Street Journal has an interesting article called Who Knows What? describing the issue of expertise location and explaining how blogs, wikis, social networks, and tagging can support finding the most relevant knowledge in the organization.

This is hardly new stuff, but large organizations are now reaching the point where they understand that social media are important organizational tools, and have begun implementing some of these tools. This means there is in many cases the breadth of uptake required for effective expertise location.

In large, geographically distributed, professional organizations, expertise location can be a ‘killer app’ which provides immense return on the implementation of social computing. We have reached the point at which this could get real traction.

These issues are also addressed in detail in my book Implementing Enterprise 2.0.

[Hattip to @ariegoldshlager]

The Big Shift in economic structure and why knowledge flows are becoming a fundamentally important business driver

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A couple of years ago Deloitte tempted John Hagel away from independent consulting to co-chair a new think-tank, now called the Deloitte Center for the Edge. I have been a long-time fan of John’s work, and find many parallels with my own path and research.

The Center recently released its first major study, the Shift Index, which was accompanied by an article in the July-August issue of Harvard Business Review, titled The Big Shift: Measuring the Forces of Change.

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When the Shift Index was first announced, I was immediately drawn to look more closely because of its first key finding:

The performance gap between winners and losers has increased over time, with the “winners” barely maintaining previous performance levels, while the losers experience rapid deterioration in performance.

This matches exactly one of the main messages I have been preaching since the beginning of the recession, for example in my keynotes at the MegaTrends conference in Abu Dhabi and my TEDx presentation in San Francisco on Future of the Enterprise: this is a time of increasing divergence in organizational performance, and adopting new strategies and activities is essential to avoid rapid erosion in competitiveness.

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SME Tech Summit in Sydney on 1 December – book the date!

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The Insight Exchange is going from strength to strength. Its next major event is the SME Tech Summit, to be held on 1 December in Sydney. The Insight Exchange’s CEO Beth Etling has put together an extraordinary agenda for what will be a landmark event in the space. Keynote speakers include Tim Pethick of Nudie fame (see interview with Tim on the event blog) and the always-provocative and insightful Mark Pesce. Check out the complete agenda for the rich array of content and learning that will be available on the day.

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Go to the registration page to see the very attractive offers and great early bird specials, which expire 31 October.

How did the event come about? It is now clear to anyone in business that technology is fundamental to how they work and bring in revenue. However only a small minority of companies have both the resources to use technology effectively, and the ability to keep on top of fast-moving but absolutely critical trends such as cloud computing and social media. There is a massive opportunity to assist smaller and mid-market businesses to deal with these issues.

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There is no such thing as best practice for Enterprise 2.0

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Dion Hinchcliffe has written a useful post titled Going beyond the hype: Identifying Enterprise 2.0 best practices, reviewing some of the work in the space, and with the intent of building a broader catalog of best practices.

There is already valuable information in the post, and I’m sure Dion’s research will yield useful insights. However I have to say upfront don’t believe in the concept of “best practice” with regard to almost any business activity, particularly with Enterprise 2.0. Managers may love the idea of finding and emulating “best practice”, but trying to do that is a setup to failure.

Just as our individuality as people is often hidden, we are gradually understanding that every organization is different.

For the last year in my future enterprise speeches I have been describing how there are two layers to organizations: the commoditized layer of standardized processes, and the differentiated layer of ad-hoc networks. Best practices can useful apply to standardized processes, but far less so in facilitating connection and collaboration across diverse organizations.

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Inside Knowledge review of Implementing Enterprise 2.0

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I just came across Inside Knowledge magazine’s review of my most recent book, Implementing Enterprise 2.0.

Full details of the book including free chapters and the Enterprise 2.0 Implementation Framework mentioned in the review and pictured below are available on the Implementing Enterprise 2.0 website.

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Enterprise 2.0 Implementation Framework

It’s a useful review – here are a few excerpts:

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