3 major shifts in the nature of trust in business relationships
While the subtitle of my book Living Networks referred to the ‘hyperconnected’ economy, the reality is that living networks are built primarily on human relationships based on mutual knowledge and trust. Here is a brief excerpt from the book about what is changing in the world of trust.
Trust is a business perennial—from the days when chickens were traded for cowrie shells until we start trading with extraterrestrial races, trust has been and always will be the central factor in business relationships. However in the networked world there are three vital shifts in the nature and role of trust.
Read more →