Creative, Intelligent, Funny, Passionate – Could This Be Your IT Team?

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Your IT group has some surprising traits, and it’s not what you (or many others) expect

Blessed are the geeks, for they shall inherit the earth. In August 2013 Inferno, a U.K.-based advertising agency, released the results of a survey which suggest that twice as many people associate the word “geek” with being “cool and chic” rather than “boring and unattractive”. This finding is important as it affects how you lead your team.

Behind the stereotype of the nerdy, bookish engineer are often individuals with the ability to engage and influence people across the organization. Your role is to nurture the potential of your team, supporting, protecting and promoting what they can do.

Issuing creative license

Creativity. Is this something that comes to mind when you think of your IT team?

Consider what they can achieve. Engineers are designers and crafters. Watch them at work as they turn a (frequently vague) set of requirements into a functional, enduring and often-beautiful solution. Furthermore, during the process they will have refined and tuned the resultant product.

Nurture creativity by laying down appropriate boundaries when setting goals. Explain to your team the “what” (the objective) and the “why” (the strategic goal or operational imperative) while leaving the “how” (the method of achievement) up to them. Respect them for the creativity and talent they bring, not just their output.

The solution will be superior and the team will feel valued for what they produce.

Applying brain power

Intelligence. It may be taken for granted that the members of your IT team are smart. However, their collective brain power may be assumed to be good only for tasks such as churning out working code or load-balancing web servers.

Challenge this assumption with a simple exercise. Take members of your team to a problem solving session being run by another department. Ask them to come up with their own way of addressing the problem.

You’ll find that they adapt quickly as they are used to being challenged with matters outside of their functional domain. An IT professional will look for patterns and cause-and-effect. They will break a problem down to its component parts. They will experiment, ideate and collaborate with others in the organization.

It is not just what they can do, it is the different angle they take which makes them effective.

Comic relief

Humor. How funny is your IT team?

Watch a few episodes of The Big Bang theory and you’ll get the drift. Humor is endearing; it makes your team more approachable. As Jacquelyn Smith noted in her March 2013 article in Forbes, a good sense of humor promotes teamwork, reduces stress, increases productivity and boosts morale.

As their leader you will need to maintain an environment that balances their humor with the quiet, focused solitude that they need to work their craft.

Feeling the zeal

Passion. Few kids grow up wanting to be an accountant, compliance auditor or project manager. Technology is another story. Initiatives such as Robogals and Code.org are a response to the fascination that technology holds for many people from an early age.

Your team can be evangelists for positive, break-through change in your organization. Encourage this by coaching them on how to inspire and communicate with their peers in plain language. Show them how to focus their energy outwards to their professional community, and watch as it becomes infectious.

If you love them, set them free

As your team continues to mature and interest in their achievements grows, keep in mind three things:

  1. Other department leaders will see what your team can do and will coax individuals to leave your team and join them. Don’t stand in their way. It is their career, not yours. Welcome the fresh insight and energy that new team members will bring.
  2. You still have services and solutions to deliver. Set clear goals for scheduled work while carving out time for your team to generate ideas and experiment.
  3. Promote what your team is able to do. Find ways to showcase the tangible outcomes of the work, linking this to the behaviors and capabilities of team members.

As the credibility of your team and their ways of working grows, so does your own reputation. It is a significant stage on the journey of the future CIO – growing as leader of a clever and humanistic team that your company recognizes as vital to its success.

What are some of the behaviors that your team shows that could really make a difference in your company?

 

[VIDEO] Conversation with Gerd Leonhard: The future of Switzerland

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When I was recently visiting Switzerland to deliver a keynote on the future of work my colleague Gerd Leonhard and I recorded a series of video conversations that are featured in his Meeting of the Minds series.

Following our conversations on the implications of Big Data and the future of privacy, here is our dialogue on the future of Switzerland.

While I haven’t spent a lot of time in Switzerland recently, I lived there for 13 years in my childhood, so do have experiences and perspectives to bring to bear on the topic.

Here are some of the issues we discuss in the video:
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Launch of CIO of the Future

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Advanced Human Technologies is, among other things, a publisher. To complement our existing ventures and publications, we have been building the platform and capabilities to generate more web publications and soon, more books and reports.

The general theme of our publications is the future, or in some cases what we need to do today to be successful in the future.

The first of our new phase of publications is CIOoftheFuture.com, looking at where the Chief Information Officer role is going.

CIOoftheFuture_500w
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Exploring the future of investment management

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Last week I was in Amsterdam for the International User Community Meeting of SimCorp, a leading provider of software for the investment management industry. I gave the keynote on the Future of Investment Management and ran a half-day Executive Master Class on Creating the Successful Organisation of the Future.

Prior to founding Advanced Human Technologies most of my working career had been in financial markets with Merrill Lynch and capital markets with Thomson Financial, with my final role as Global Director – Capital Markets.

My initial client base when I established my company was largely in financial services, and I began to focus on the investment management industry, for a number of reasons.

In the later 1990s my work and research was split between the fields of knowledge management and intellectual capital on the one hand, and futures methodologies such as scenario planning on the other.
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Cloud has Moved from “Should We Do It?” to “How Do We Do It?”

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IT investment has shifted from virtualization to private cloud as CIOs prepare to go public

A recent survey of IT budgets shows that the focus for many IT departments has moved beyond virtualization and consolidation. They’re working to hard to realize the flexibility and agility that cloud promises to bring to their organizations.

The report found that:

  • The worldwide cloud computing market is predicted to grow strongly with a 36% compound annual growth rate (CAGR) through 2016.
  • Spend is flowing away from the virtualization and consolidation that has been the focus in many IT departments for the last few years.

Image source: Forbes.com

It’s not surprising that a shift to private cloud is at the top of the list. CIOs are, by nature, risk adverse as the role still carries operational responsibilities. The current boom in private clouds probably represents a try before you buy mentality. CIOs are using private clouds as a tool to understand the operational impact of moving to the cloud.

The fact that cloud provider assessments slot in at the second position, closely followed by Infrastructure as a Service (IaaS) and Software as a Service (SaaS), shows that the private cloud boom might be a short one. CIOs are already using what they have learnt from private clouds to evaluate cloud providers and then invest in their services.

The report also found that the biggest roadblocks are organizational or – that old bug bear – security challenges, and not the technology itself.

Image source: Forbes.com

Cloud radically changes the dynamics of our IT departments. The shift to cloud means that we’ll spend less time managing IT assets, and more time managing external service providers and knitting together end-to-end processes. This change takes time as teams and individuals must adapt to new roles and responsibilities, and new ways of working.

Where are you on the cloud-adoption journey? Have you experimented with private cloud? Or have you leapt into a public cloud? And what challenges did you need to overcome on the journey?

 

Avengers, Assemble! Why Senior Superheros Should Fight Together

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Bringing together diverse capabilities, experience and opinions results in a powerful alliance

As CIO you hold great power, though this power also brings a Kryptonite-like weakness with it. You are responsible for sustaining the information flows of an organization. You also carry the curse of not being taken seriously. It’s like being Captain America and the Invisible Man at the same time.

It’s seems lonely and frustrating, but if you step outside of your Arctic stronghold/ underwater lair/ server room and take a look around you’ll notice you are not the only executive in the same predicament.

Your challenge is to assemble a team and lead them into a powerful and effective alliance.

The need to work across the C-suite

As a leader you see the benefits when your team collaborates with others from across the organization. The synthesis that results from different professional skills, diverse opinions and complementary thinking styles is well documented. But how often do you do this at the C-level?

Collaboration across the C-level is rare outside of monthly executive meetings. Often what stops you is an over-full schedule, your own conviction, or the vulnerability you feel in reaching out to your peers with the opportunity to join forces.

There are three situations that you risk by not taking the initiative:

  • You will continue to operate in isolation. Your ability to influence both your peers and the strategic direction of the company will diminish. You can be picked off, ignored and relegated to utility-like operational responsibilities.
  • Your growth and career progression will be stalled. As a CIO your value is no longer in what you know or what you can do. It is in how you lead. You need to lead with ideas, fostering innovation and challenge your peers to think about what could be. Without this you are doomed, paraphrasing Albert Einstein, to the insanity of continuing do the same things over and over again while expecting different results.
  • Your team will be relegated to doing instead of thinking. Good or bad, your team will follow your lead and display the same behaviors as you. If you fail to take the initiative then they may also become wary of stepping outside of their comfort zone to engage in open and constructive conversations with their peers in other functions. They will start to refer to “the business” in the third person. If that is how they are referring to the rest of the company then you can only imagine how the rest of the company is referring to them, and to you.

The good news is that you are not alone. There is a opportunity for you to gather a group of your peers and creatively join forces. A League of Corporate Superheros, if you will.

Learn from your peers

Begin by approaching individuals on their terms. Do your research, watch their body language in meetings to see what is frustrating them, observe what topics they are continuously trying to get onto the agenda, and learn to appreciate their strengths.

As an example, consider the following positions in your organization and how their peers may view them:

  • Head of Human Resources. Strategic and transformational leader, aligning the company’s operating model with future need? Or custodian of payroll, performance and policy?
  • Shared Services Director. Champion of process and service excellence? Or a lowest-cost commodity that can be outsourced with a snap of the fingers?
  • General Counsel. Guiding hand and the protecting counsel that your organization needs in your commercial and regulatory environment? Or a layer of bureaucracy that holds up decisions and adds red tape to deals and agreements?

Explore the skills and insight that each of these leaders brings to the table. These are not necessarily their functional strengths. Rather, they are the intrinsic values and viewpoints that, by themselves, are often lost against the backdrop of everyday matters such as sales, operations and finance.

Consider the following mix:

  • The holistic understanding of people, values and capability from Human Resources;
  • The energy, teamwork and strong customer engagement culture from Shared Services;
  • The pragmatic, informed and far reaching insight of Legal;
  • The resilience, vision and adaptability of Information Services.

When combined these skills create a powerful analytical and problem solving capability that is far more effective than if they were to be employed individually.

Take the initiative

Be on the front foot. Work with your peers. Find time to explore the capabilities that you each bring by discussing and agreeing on the common dilemmas and obstacles you face.

Pick a pressing problem facing your organization, one that provides you with an effective and visible vehicle to engage with your C-level peers.

Workshop the problem as a team and agree on the target outcome. Map the journey ahead, including the risks and opportunities you might encounter. It is at this stage where you will benefit from the diverse perspectives and experience of your League of Corporate Superheros.

The result will be a sound plan with a number of your senior peers united and invested in both the approach and the outcome.

Be clear and consistent as a team

The way in which you engage your remaining C-level colleagues will depend on the culture of your organization. It is safe to assume that nobody (especially the CEO) enjoys being ambushed. Your best stratagem is to divide and conquer.

Have your League engage with each of the C-level and the CEO individually. Ensure the messaging is consistent and focused on the target outcome. Share the challenges and additional insights that come back from those engagements – they will be vital in showing that the individuals have been listened to and their opinions valued.

Start conservatively and adapt your style and approach, once more using your League peers to shape and refine this based on their own viewpoints. The success of the process will be a consequence of two vital actions: your partnering behaviors, and the effort put in to give all parties the opportunity to voice their opinion and become invested in the process.

Leadership is something you earn

By taking the initiative to bring together an otherwise marginalized group of senior leaders you will have gathered a formidable influencing force around you. Furthermore, you will have set the scene for your own team as to what a CIO – their leader – is capable of achieving.

As the sun sinks and the smoke clears over the company battlefield, you might feel more human that super-human, but that’s OK. By forming a powerful alliance you will have overcome the odds and live to fight another day. And who knows – maybe you can use a structured lease on your Batmobile flee.

 

CMOs and CIOs: Will It Ever Be Happily Ever After?

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To make the right technology purchasing decisions marketing and IT must collaborate

Not so long ago the term marketing meant; promotion, branding, and communication. Nowadays the Chief Marketing Officer’s (CMO’s) role is one of strategy. The rise of internet based solutions has seen them become responsible for overseeing the company’s key driver for growth: digital marketing. As a result senior marketing executives have suddenly found themselves at the very heart of important IT issues.

CMOs are taking control of IT budgets

Last year Laura McLellan at Gartner predicted that soon CMOs will be spending more on IT than CIOs, a conjecture that was taken with a large pinch of salt by many. But when you consider that marketing already purchases a fair proportion (30%) of its own technology and services perhaps it isn’t such a far-fetched proposition. In fact, CMOs have been buying technology from outside providers for some time – tools for lead generation, tracking, content management and more.

CMOs are under pressure to make fast IT purchasing decisions

Organizations that have managed to get up to speed with CRM, database marketing, and social media are now rapidly turning their attention to customer analytics and big data issues. Finding ways to tame and utilize the steady stream of information coming in from all directions is top of the agenda for CMOs keen to gain a competitive advantage. In response, a host of new technology enablers, including cloud service providers, have appeared on the scene, giving senior marketing executives ever-more perplexing IT purchasing decisions to make.

The value proposition that is being increasingly thrown at CMOs by such providers is that they can ‘tech enable’ their marketing projects without having to involve IT. As such the opportunity to circumvent IT is no doubt an enticing prospect for some CMOs, given the pressure on them to act fast in a market which is changing at lightning speed.

Does marketing need its CIO when buying technology?

Marketing executives are tempted to leave IT out of the equation because they fear their CIO will slow down or even halt their plans. Marketing is all about innovation, speed, and agility with market impact and customer experience top of the agenda while IT is more concerned with stability, security and functionality. It’s not that IT doesn’t understand marketing’s objectives, but rather IT executives value their own priorities more.

While marketers have the vision and the drive, they often lack the technical depth. IT on the other hand has the technical depth, but different incentives and priorities. At first glance it is clear that both parties have something valuable to bring to the table. IT is likely to be able to provide valuable insights about how to best achieve marketing goals faster and less expensively. In particular they may have had experience with prospective vendors that will help in making the right buying decision.

Marketing need to ‘own’ their technology

While CMOs may lack the required skillset to make big decisions about IT purchases they feel passionate about being able to ‘own’ their new technology. Since it’s their heads on the block when the CEO looks at the results they need to be the market drivers of marketing technology, the creators of their own destiny, rather than just interested passengers.

But buying in new marketing technologies is not just about making decisions about individual components. It’s about the effects and interactions the new technologies will have on other components, both internal and external. This makes leaving CIOs out of the picture a risky venture. The buck will stop with CMOs alone if they are later found to have implemented rogue projects which could potentially harm critical IT infrastructure.

The rise of cross-functional marketing/IT teams

Forward thinking companies have already brought these two essential functions closer together. In an IBM Survey in 2012 a reported 51% of high performing companies reported a close working relationship between their CIOs and their CMOs (10% higher than other companies).

They achieved this by initiating job swaps, appointing technical people to senior marketing positions and vice versa. The result: A shared customer view, more efficient workflows and clear benefits to workers, the brand, and consumers.

[VIDEO] How External Drivers Are Shaping the IT Function and the Role of the CIO

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The capabilities CIOs need to create value in a changing world

The video below of an interview with me was recorded by CIO Magazine in conjunction with a series of events sponsored by IBM on the Tomorrow-Ready CIO.

In the video I discuss how the role of the CIO is at a point of divergence. On one hand we’re seeing the CIO marginalized in some organizations as business units bypass the IT department to procure technology directly. On the other hand some CIOs are leveraging the increasing importance of technology in business to create a new role for themselves, in which they work across the business to help drive strategy and develop an institutional understanding of the opportunities that technology is affording the business.

I see the new CIO as a key figure in building the extended enterprise in which organizations integrate partners, suppliers, and even customers into the enterprise as they realize creation of value is no longer restricted to the team within the business’s own four walls. Doing this will allow CIOs to create superior value for the business and expand their role.

Full Transcript of Video:
In looking at the future of the CIO, I tried to create a framework which looked at the external drivers, the things that are shaping technology and deciding the business world. How that changes the IT function and, in turn, how that shapes the role of the CIO, in terms of what are the capabilities, what are the enablers of the new role of the CIO, and how CIOs create value.

Some of the key capabilities of CIOs are visionary leadership and that requires being able to create a compelling, achievable, realistic vision of what the IT function of the future looks like.

Most of it requires an entrepreneurial mindset, and I think that more and more we are seeing the rise of entrepreneurship in business and at large, but it indeed this needs to be applied within business and within the IT function. Both in terms of being able to have an opportunistic mentality, to look and to seize opportunities. But also to take guidance from what the whole, what is happening in the world of start-ups today and particularly, being able to build this so called lean start-up To iterate very fast and to building and learning from what you’re doing rather than going through long development cycles.

I think there are also some fundamental capabilities in being able to not just have a strategic perspective, but also engage the board, engage the key executives, and if necessary to educate them on the impact of technology on the business, in order understand why technology is so central to an organization’s future.

CIO’s need to demonstrate that they can create superior value in order both to justify their role and also what should be an expanding role inside the organization. They need to be able to demonstrate that they can facilitate better business decisions being made. They also need to be able to be a facilitator of agility in organizations by being able to build flexible processes that the organization can be agile and respond to a changing business environment. They need to be able to also create a perspective on the organization where strategy is developed, understanding that the whole future landscape for both technology and the business around them. And one of the key ways in which CIOs create value is really being able to build what is being described as the extended enterprise. Where value’s not created just within the organization but beyond it, and the role of CIO is fundamentally to extend the reach of the organization to its customers, to its suppliers, cross its partners, cross the whole ecosystem where value is created.

I think that in many organizations that technology functions as a point of divergence where some, many cases we’ve seen the technology functions start to be marginalized, commoditized, budgets shrunk and just as perception that is creating a basic pipes that make the organization run. So there’s a real danger of the whole technology function being marginalized, endangering the very organization itself.

So this is a responsibility of the CIO to be able to demonstrate the value today and demonstrate the potential for value creation in the future. I think we’re going to see two different types of organization, where the technology function is both creating value, demonstrating that value creation and be able to support the potential of the organization, ones where the technology function becomes marginalized, to the detriment of the organization itself.

Three Rules to Survive in an Age of Tight Budgets

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We’ve done the obvious things to save money so now we need to find smarter ways to deliver solutions

Money is tight and many industries are feeling the squeeze. Budgets are being trimmed – if not outright slashed – and we need to do more with less.

We’ve done the obvious things. We’ve eliminated waste by disposing of unused licenses and assets. We’re moving fixed costs to variable costs so that services will flex with the business.

All of these tactics are backwards-looking though. They’re one-time savings resulting from trimming the fat and tightening our belts.

The challenge is not just making our existing IT solutions a little more efficient. We need to find ways to create the new solutions that the business needs without breaking the bank. We need to find a low-cost approach to enterprise IT.

IT is no longer an engineering profession

The success of many business used to rest on the on the quality of its tools. If the tools – a business’s IT systems and processes – broke then the business would fail. We spent our time engineering capital intensive, complex IT solutions that would withstand whatever the we threw at them.

Today, though, reliable solutions can be purchased as-a-service.

The success of many businesses now rests on their ability to respond to changing market conditions. Our challenge is to furnish the business with a set of tools that it can use to quickly adapt to the ever changing market.

The old capital intensive, complex, IT solutions are the legacy that is dragging many IT departments down. Legacy thinking is our albatross.

What are the new guiding principles?

But if enterprise IT is no longer an engineering challenge, then what sort of challenge is it? What are the guiding principles we should use as we craft solutions to the problems that our business has?

We don’t need to look any further than the low cost consumer industries for our inspiration.

  1. Keep the core solution simple
  2. Provide sensible options
  3. Only pay for what you use

Rule 1: Keep the core solution simple

Reduce the complexity – and thereby the cost – of the technology you use. All those fancy options take effort to implement, and this effort must be paid for. If you can keep your core requirements simple then you can use a cheaper solution, and you can (largely) avoid the expense of customization.

Most solutions on the market today are more than capable enough for many organizations. We don’t need to spend our time trying to find the “best of breed”, knowing that the best might only just be good enough.

Apple stripped back the smartphone, simplifying how we interact with it, and created a more satisfying experience in the process. Zara develop a constant stream of fashionable but simply constructed clothes and revolutionized the fashion industry.

Basecamp, from 37signals, did something similar for project management. They realized that most projects don’t need the complexity typical project management tools brought with them.

This trend toward simplification has grown beyond small teamware tools to include tools to support managing small organization. The trend is moving upstream to larger and – traditionally – more complex solutions. First project management. Next email and desktop automation. Today CRM & ERP from SaaS vendors such as Salesforce and Workday.

It might be wise to consider which solutions deliver the outcomes that your organization needs, and then change how your organization works to match the tool. Rather than trying to (re)configure the tool to support unique processes.

Rule 2: Provide sensible options

Provide a small but logical set of options so that teams can tailor solutions to their needs by selecting the options that they find the most suitable.

Avoid the “one size fits all” problem where all stakeholders are forced to use the one, monolithic, expensive solution that tries to cater for every eventuality. This results in you needing to either overcharge the smaller users – often discouraging them from using the solution in the first place – or let them ride on the coattails of the larger users.

Building one large, complex solution was right approach when creating an enterprise application was akin to launching a rocket to the moon. You only get one chance and you need to make it all the way to your destination so you better pack everything you’ll need for the journey. Saber – one of the first, if not the first, airline reservations systems – is a case in point, with the final solution including everything from back-end mainframes and applications through networks to the terminals the staff would use to access the solution.

Unbundle your products and services – just as the low-cost airlines have – and provide a small but logical set of options that the business can use to construct their own end-to-end solutions. They might have bought the flight, but do they need the meal?

These days there’s an app for that. If we need something small to add onto our CRM or ERP then we can often buy an app or module from the marketplace provided by our platform.

You’ll need to work with your customers to understand what options they need.These options will also change over time as the business and the market around it evolves.

Rule 3: Only pay for what you use

The last and possibly the most important point as it ties the other two together. You might have provided simple base solutions with a reasonable set of options, but if the price is not connected to the choices the business makes then it’s all for naught.

Encourage consumption-based models using sensible business drivers – per seat, per … – so you only pay for what you use. This is the key to the low-cost model.

Three rules to bind them

The persistently tight margins we seem to be experiencing mean that it’s time to move beyond belt tightening.

Luckily we don’t need to look far for inspiration. The low cost consumer industries can point us to three key principles that we can use to help the business optimize.

  1. Keep the core solution simple
  2. Provide sensible options
  3. Only pay for what you use/li>

If the base solution is simple then you get a  low starting price. Providing a sensible set of options allows the business to adapt the solution to meet their changing requirements. A consumption-based model can help you ensure that you’re never paying for anything that you’re not using.

What do you think? Is the current belt tightening a passing fad? Or do we need to find new and smarter ways to procure the technology that allows the business to do more with less?

 

Top 5 Reasons to Invest in Predictive Analytics

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Predictive analytics can give your business an edge in a competitive marketplace

Predictive analytics is the new buzzword in CIO circles right now and for good reason. It offers significant advantages that can give your business an edge in a competitive marketplace. Predictive analytics can be used in any industry, from life sciences to consumer goods services.

To derive accurate results from predictive analytics, you need:

  • A comprehensive set of data. Having data from a wide variety of sources will improve the accuracy of the results.
  • Good problem definition. Predictive analytics can do a lot, but you need to define your goals first before it works.

There are many analytics services that can create algorithms to derive relevant results from your database. From that point, you can make decisions that will improve the overall profitability of a company.

It is easy to see why businesses have invested heavily in predictive analytics. Here are the top five reasons why you should too:

  1. Marketing optimization. Traditionally, analytics have been used to measure the success of a marketing campaign. Customer segmentation, pricing analysis, and marketing mix modelling have all been derived from studying data. Predictive analytics takes this to a whole new level. It works by using algorithms that can take data sets from different sources, identifying trends, and then creating a forecast you can use to identify where your marketing spend can have the greatest impact.
  2. Demand planning. Overcapacity and wastage are the results of poor planning. These can drain the profitability of a company. Predictive analytics can be used to optimize your resources so your company can meet customer demand without sacrificing quality. You can increase profits using the same resources as before through improved planning.
  3. Financial analysis. Financial markets have seen extensive usage of predictive analytics. From determining the credit risk of an individual to identifying investment opportunities in the stock market, predictive analytics can be used to evaluate current trends and create forecasts about the future behaviors of individuals, companies, or markets.
  4. Talent sourcing. One of the newer developments in predictive analytics is finding the best people for particular jobs. The US Special Forces has started using data models to assess new candidates. It can identify acceptable trade-offs such as trainability vs. experience. Given the amount of resources companies invest to find the right people, there will certainly be exciting developments in this field. Stay tuned.
  5. Location analysis. Social media companies such as Facebook and Foursquare have created algorithms that assess the location data of their users. This can reveal opportunities for businesses. By identifying where people are in real time (their routes, where they stay, etc.), it is possible to know which areas are up-and-coming and predict future developments in that area.

Predictive analytics holds massive promise. Business owners and executives can gain significant insights about their customers, trends, and the future. They can make better decisions that will help their business achieve optimal profitability.

What other important reasons or opportunities do you believe will drive the rise of predictive analytics?