How to make Facebook secure for organizational use: no more excuses!

By

I have written and being interviewed many times in the last few months on the use of Facebook in organizations.

There are a range of reasons why Facebook is often being blocked inside organizations. In many cases it’s because it’s viewed as a time-waster. However in other cases the concern is more about information loss – competitors finding out who is working for your organization and potentially sensitive information.

Worklight has just released a Facebook application called Workbook, reports Dan Farber, which authenticates users with an organization’s identity systems, and enables closed communication within the Workbook application between Facebook users. In one step Facebook can become an enterprise application, including proprietary discussions.

The application is expected for general release in February. For now it is being trialled in three large institutions, including a global retail bank with 70,000 staff that had received loud complaints from staff when it banned Facebook, and an investment bank that tried to implement an in-house social network based on Sharepoint that its employees didn’t use. The intention is to use Facebook not just internally, but also with clients and fund managers. As I’ve written before, one of the key issues with banning Facebook is that it makes it harder to attract and retain young, talented workers.

Read more →

We are discovering our “latent humanity” by how we share and communicate on the Internet

By

The latest Teens and Social Media report from Pew/Internet gives some great insights into how teens aged 12-17 are using the Internet.

There are a host of great insights in the report, including:

* 64% of online teens aged 12-17 have created content on the Internet, up from 57% at the end of 2004 (this is 59% of all teens, as 7% are not on the Internet)

* 35% of teen girls write a blog, compared to 20% of boys

* 19% of teen boys upload videos, compared to 10% of girls

* 70% of 15-17 year old girls have used an online social network, compared to 54% of boys

* 89% of teens who post photos online say they get comments

* 79% of teens restrict access to their photos in some way, compared to 61% of adults

* Email is the least popular communication form among teens, with just 14% saying they email their friends every day

The fact that close to two-thirds of teens create and share content on the Internet underlines the fact that we are moving into the Participative Age. In fact close to a quarter of over-65 years olds also create content on the Internet, however generational change will see a world in which we take it for granted that we all create and share in some form.

Read more →

Enterprise 2.0 Executive Forum: early-bird registration ends 24 December!

By

Early bird registration for Enterprise 2.0 Executive Forum in Sydney, Australia ends 24 December! So if you want to go, you might as well save some money and register now :-).

Speakers include: (click on this link for speaker bios)

David Backley, Chief Technology Officer, Westpac Banking Corporation

Ross Dawson, Chairman, Future Exploration Network

Peter Evans-Greenwood, Chief Technology Officer, Capgemini Australia

Joshua Gliddon, IT Editor, Australian Financial Review

Brian Haverty, Editorial Director, CNET Australia

Andrew McAfee, Professor, Harvard Business School

Sheryle Moon, Chief Executive Officer, Australian Information Industry Association

Victor Rodrigues, Software Development Manager, Cochlear

Euan Semple, Former Head of Knowledge Management, BBC

Jonathan Stern, Business Unit Executive, Lotus Software Australia/ NZ

IBM is Platinum Sponsor of Enterprise 2.0 Executive Forum! … and launches organizational network analysis tools

By

We’re very pleased to announce that IBM is Platinum Sponsor of the Enterprise 2.0 Executive Forum. Given the breadth and maturity of IBM’s Web 2.0 offerings for large organizations, as well as its own experiences in using these tools internally, this makes a lot of sense and will bring a lot of value to the event.

I’ve written extensively about IBM’s initiatives in the space. In January IBM launched Lotus Connections, a suite of collaboration software which today brings much of IBM’s Web 2.0-style offerings, establishing a solid, coherent, credible offering to corporations. Just over two years ago now I blogged about how Lotus was embedding blogs and wikis into IBM’s platforms, in line with their vision that social networking tools were the future of collaboration. Over five years ago, in my book Living Networks, I wrote about how IBM’s alphaWorks provided a platform for user innovation and product development, while earlier this year I pointed to one of alphaWorks’ fantastic initiatives, ManyEyes, which is a participative site for people to upload and mash-up data sets and visualization techniques.

Just today the Lotus Connections suite has expanded further, with the launch of IBM Atlas, a set of social networking visualization and analysis tools. It has four components:

Read more →

What most people don’t understand about the long tail

By

The “long tail” is the buzz-phrase par excellence of the new media revolution. No presentation about how media is changing is complete without it. An image of the long tail, taken from our Future of Media Report 2007, illustrating the scaling of business models along the long tail, is below.

FoM07center_longtail.jpg

From a media industry perspective, the most important aspect of the long tail is that it illustrates an effective doubling of the size of the media market. The tail is as large as the head, allowing both production and consumption of media from small producers.

However, arguably the most fundamental aspect of the long tail is poorly understood by most people who use the term.

The long tail curve describes an intrinsically network phenomenon – it shows the distribution of the number of connections of each node in the network, from the nodes with the most connections to those with the fewest connections.

Read more →

Web 2.0 creating value in organizations: Enterprise 2.0 Executive Forum – Sydney, Australia

By

The first hard-copy flyer for our Enterprise 2.0 Executive Forum has just been mailed out. Click here or on the image below to download the flyer as pdf.

e2ef_flyer1.jpg

Below is the text for the cover letter which went out with the flyer. More detailed updates on the event coming soon.

Read more →

ERP: automating processes | Enterprise 2.0: enabling knowledge work

By

There has been some very interesting discussion over the last week about enterprise software, which began with the question of whether it is sexy or not. It has since covered a wide range of related topics, including the usability of enterprise software, industry structure, how it is bought, its role in attracting talented staff, and whether it can get people laid. (Selected references at the bottom of the post.)

In all of this, there was a gem that I think is well worth exploring. In the context of market opportunities for the biggest enterprise software firm of them all, SAP, Sigurd Rinde wrote (in part):

A Business Process is any process, sequential work or activity, that happens in an organisation. Some are repeatable and linear, others happens in unstructured ways and are hard to model.

Let me keep it simple and divide process types into two groups:

1. The Easily Repeatable Process (ERP for me)

Processes that handles resources, from human (hiring, firing, payroll and more) to parts and products through supply chains, distribution and production. The IT systems go under catchy names like ERP, SCM, PLM, SRM, CRM and the biggest players are as we know SAP and Oracle plus a long roster of smaller firms.

Known to be rigid, but handles events and transactions with precision and in volume. Systems delivers value through extensive reports and full control over resources.

Resource oriented, transactional, event driven systems. Delivered by system vendors with roots in accounting using up to 25 year old technological solutions.

Read more →

Adapting consumer Web 2.0 for use in the enterprise

By

When I spoke at KMWorld07 in Silicon Valley last month, I sat in on the presentation made by Charles Armstrong of Trampoline Systems. One of the interesting points he made is that Web 2.0 is the first set of technologies that have been developed in the consumer space before being taken into enterprise use. All other major information technologies have first been developed and used in large organizations before being adapted for consumer use, not least by becoming accessible on price.

I’ve often observed that Enterprise 2.0 initiatives largely stem from executives seeing their children using sites like Facebook, Wikipedia, del.icio.us, Digg, YouTube or Remember the Milk, and thinking, “Hmm, I can see that kind of tool being useful inside my organization.”

It is very useful to think of it specifically as that issue: adapting consumer tools and software to be useful inside organizations.

One obvious issue is that of scale. As I point out in my Web 2.0 Framework, one of the key aspects of Web 2.0 is that it “collectively transforms mass participation into valuable outcomes.” In the case of the open consumer web, that mass participation can amount to literally hundreds of millions of people. Organizations at the most have hundreds of thousands, and often far fewer people. This means there are a range of issues in effectively scaling Web 2.0 applications to be valuable inside organizations. However the other side of that is that far more detailed information is available on workers inside companies, including their current projects, training background, work objectives and more, all of which means that aggregating information can be far more usefully applied than in the open web.

Building on the theme of adapting Web 2.0 technologies to be valuable inside organizations, Network Computing has recently published a very good piece titled Can Web 2.0 evolve into an Enterprise Technology? It’s well worth a read. Some of the points it raises:

* Since Web 2.0 gives power to users, it can reduce IT staffing levels. Nutritional products firm Shaklee has reduced IT staff by 20%. It is a significant change issue to have IT staff support these shifts.

Read more →

Predictions for the marketing and media industries in 2008

By

The December/ January issue of Marketing magazine includes predictions for 2008 from an array of industry commentators, including myself.

One of the quotes they took from me was:

Social media shows no sign of slowing down any time soon, with more advertisers looking likely to jump on the Web 2.0 bandwagon in 2008. According to Dawson, a new trend could see a proliferation of smaller, more targeted social networking sites. “The social network landscape will be highly dynamic, and new specialist social networks are likely to do well,” he says. “Open, independent platforms for storing social network information will become a real force in how people use social networks.”

Dawson also forecasts a challenge for Second Life. “ A major competitor for Second Life will emerge, taking advantage of its technical problems.” He also suggest virtual worlds will be used more frequently in work settings.

Some of the other predictions for 2008 I made include:

“Inevitably the marketing industry will consolidate. In just the same way as happened in the accounting industry several years ago, consolidators will actively acquire smaller operators in an attempt to build large businesses. A few will succeed at this, and more will fail.”

Read more →

Strategy in a networked world for professional service firms

By

The UK magazine Legal Week has just published an article co-authored by myself and Josh Bottomley, the Managing Director of LexisNexis UK, titled Managing a Law Firm: A networked world.

The genesis of the article is that I will be delivering the keynote to a group of Managing Partners of major law firms in London in late February 2008 for an event organized by LexisNexis. As a prelude to the event, I wrote this article in collaboration with Josh.

The article is available on the Legal Week website, and also below.

Managing a Law Firm: A networked world

Five key factors are driving today’s economy:

* client sophistication;

* connection;

* transparency;

* governance; and

* modularisation.

These forces are steering the professional services sector towards commoditisation, where clients perceive minimal differences between most offerings and often squeeze their suppliers on fees. Only legal services suppliers that actively engage their clients in deep, collaborative relationships are able to differentiate themselves.

We suggest four approaches to improve management, customer service and ultimately profitability.

Read more →