Yesterday I did a keynote for Publishers Australia on Creating the Future of Media, pointing to driving forces, key strategic issues, and action items for media companies today, with Iggy Pintado also presenting on leveraging social media in publishing.
The event attracted more attendees than any similar event organized by Publishers Australia so far, so clearly these issues are at the top of the agenda for the industry.
The slides to my presentation are below. As always, note that these slides are designed to accompany my presentation, NOT to be meaningful as stand-alone information. However many people tell me they still find value in the slides even without being able to attend my keynotes, so feel free to peruse them!
To complement the slides, here is a brief description of the Six Strategic Issues I covered in the presentation:
1. Scaling
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Social Media Strategy Framework in Russian – Структура стратегии в социальных медиа
By Ross DawsonContinuing our series of translations of Social Media Strategy Framework, today we are launching the Russian edition.
See the original post for the full overview of the Social Media Strategy Framework in English.
Click on image to download pdf
Please share this with any Russian speakers.
Also be sure to let me know if you can suggest any improvements to the translation.
The potential of Government 2.0 and participatory democracy
By Ross DawsonRadio National’s Future Tense last week covered the issue of Participatory democracy, Web 2.0 and the Australian Government 2.0 Taskforce with an excellent program. The program can be heard or downloaded on the website, along with a transcript.
During the program I was quoted talking about the potential and the underlying demand for participatory democracy:
However the core of the program is an interview with Dr Nicholas Gruen, who chairs the Australian government’s Government 2.0 taskforce, discussing what is being done currently. He noted:
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Overview of work as keynote speaker and strategy leader
By Ross DawsonIn addition to my rossdawson.com website, which focuses on my work as a keynote speaker and strategy leader, we have created a brief document which provides an overview of what I do in this space.
The document needs a few small updates, such as an additional book published, however it is essentially current.
Ross Dawson – Keynote Speaker and Strategy Leader
Social Media Strategy Framework in Italian – Schema della strategia relativa ai mezzi di comunicazione sociale
By Ross DawsonContinuing our series of translations of Social Media Strategy Framework, today we are launching the Italian edition.
See the original post for the full overview of the Social Media Strategy Framework in English.
Click on image to download pdf
Please share this with any Italian speakers.
Also be sure to let me know if you can suggest any improvements to the translation.
Keynote on Creating the Future of Media including Six Strategic Issues for publishers
By Ross DawsonYesterday I did a keynote for Publishers Australia on Creating the Future of Media, pointing to driving forces, key strategic issues, and action items for media companies today, with Iggy Pintado also presenting on leveraging social media in publishing.
The event attracted more attendees than any similar event organized by Publishers Australia so far, so clearly these issues are at the top of the agenda for the industry.
The slides to my presentation are below. As always, note that these slides are designed to accompany my presentation, NOT to be meaningful as stand-alone information. However many people tell me they still find value in the slides even without being able to attend my keynotes, so feel free to peruse them!
To complement the slides, here is a brief description of the Six Strategic Issues I covered in the presentation:
1. Scaling
Read more →
Social Media Strategy Framework in Chinese – 社交媒体战略框架
By Ross DawsonContinuing our series of translations of Social Media Strategy Framework, today we are launching the Chinese edition.
See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.
Click on image to download pdf
Please share this with any Chinese speakers.
Also be sure to let me know if you can suggest any improvements to the translation.
Video interview on the future of interactive marketing and online business
By Ross DawsonIn the lead-up to my opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, Turkish crowdsourced site Buzla did a video interview with me.
Click here to go the video interview in English, subtitled in Turkish.
As I explained earlier, the concept was that members of Buzla site spent two weeks submitting questions for me. The most popular questions as voted by the members were then posed to me in the video interview.
Click on the image to go to the video.
Again, I am preceded by the psychedelic teddy bears, which I am growing rather fond ot.
Here were the questions selected by the audience that I responded to in the interview:
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Social Media Strategy Framework in German – Social Media strategische Rahmenrichtlinien
By Ross DawsonContinuing our series of translations of Social Media Strategy Framework, today is German.
See the original post for the full overview of the Social Media Strategy Framework in English.
Click on image to download pdf
Please share this with any German speakers.
Also be sure to let me know if you can suggest any improvements to the translation.
Case study: hitting the Billboard charts by free online streaming of the album
By Ross DawsonI notice that Imogen Heap is continuing with the free streaming of her album Ellipse . And no doubt significantly because of the free streaming, Ellipse is charting at #5 on Billboard. It is a glorious album, though I think we can pretty definitely count the free streaming of the album on the web as a very effective strategy. Perhaps it will become commonplace to stream music for free in order to maximize sales.
I’d be keen to know the proportion of sales of this album and the songs on it online versus through CD. It would almost be surprising if she sold much in CDs at all, because her presence is so online..
I notice Imogen on Twitter now has over a million followers.
A bit tangentially, I just found this beautiful video of a beautiful song by Kate Havnevik, who I found through collaborative filtering and Imogen’s music. If you like Imogen you’ll absolutely like the extraordinary Kate. (note that it doesn’t start for 10 seconds)
Social Media Strategy Framework in Turkish – Sosyal Medya Strateji Çerçevesi
By Ross DawsonNow having launched version 2 of our Social Media Strategy Framework, we will release it in a variety of other languages.
Since I am giving the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, we will kick off with the Turkish version, and release the other translations over the next couple of weeks.
Click on image to download pdf
Please share this with any Turkish speakers.
Also be sure to let me know if you can suggest any improvements to the translation.