Tomorrow I am giving the keynote on Platform Strategy: Creating Exponential Value in Connected Times at the Digital Single Market Cloud Stakeholder Conference in Vienna, Austria.
An increasing proportion of my work over the last years has been explicitly centered on platforms and platform strategy, but in many ways it is has been core to my work for almost two decades.
After working on financial market platform strategy for major banks around 2000, my 2002 book Living Networks delved into the emerging network economy built on standards and the early platforms it was enabling. My work over the last decade and more around social networks, future of media, crowdsourcing, future of work, enterprise technology, and strategy for emerging technologies such as AI, IoT and blockchain among other themes has all related to platforms.
Today platforms are intensely relevant in almost every domain, including not just obvious industries such as technology, media, and financial services, but also many others including health, education, government, infrastructure, democracy, and far more.