Keynote on Creating the Future of Media including Six Strategic Issues for publishers


Yesterday I did a keynote for Publishers Australia on Creating the Future of Media, pointing to driving forces, key strategic issues, and action items for media companies today, with Iggy Pintado also presenting on leveraging social media in publishing.

The event attracted more attendees than any similar event organized by Publishers Australia so far, so clearly these issues are at the top of the agenda for the industry.

The slides to my presentation are below. As always, note that these slides are designed to accompany my presentation, NOT to be meaningful as stand-alone information. However many people tell me they still find value in the slides even without being able to attend my keynotes, so feel free to peruse them!

To complement the slides, here is a brief description of the Six Strategic Issues I covered in the presentation:

1. Scaling

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Social Media Strategy Framework in Chinese – 社交媒体战略框架


Continuing our series of translations of Social Media Strategy Framework, today we are launching the Chinese edition.

See the original post for the full overview of the Social Media Strategy Framework in English and compilation of the framework in 11 different languages.

SMSframework  in Chinese

Click on image to download pdf

Please share this with any Chinese speakers.

Also be sure to let me know if you can suggest any improvements to the translation.

Video interview on the future of interactive marketing and online business


In the lead-up to my opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul on 21 October, Turkish crowdsourced site Buzla did a video interview with me.

Click here to go the video interview in English, subtitled in Turkish.

As I explained earlier, the concept was that members of Buzla site spent two weeks submitting questions for me. The most popular questions as voted by the members were then posed to me in the video interview.


Click on the image to go to the video.

Again, I am preceded by the psychedelic teddy bears, which I am growing rather fond ot.

Here were the questions selected by the audience that I responded to in the interview:

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Social Media Strategy Framework in German – Social Media strategische Rahmenrichtlinien


Continuing our series of translations of Social Media Strategy Framework, today is German.

See the original post for the full overview of the Social Media Strategy Framework in English.


Click on image to download pdf

Please share this with any German speakers.

Also be sure to let me know if you can suggest any improvements to the translation.

Updated version of Social Media Strategy Framework


Our Social Media Strategy Framework released a few months ago has been getting a lot of attention and downloads. Based on the feedback we’ve been getting, one of the things that was missing in the first Beta version was a clearer explanation of the structure of the diagram, which has two simultaneous flows down the left and right sides of the circle.

We have clarified that in this version, indicating that the left side shows the three steps in the process of ENGAGEMENT while the right side shows the three steps in STRATEGY DEVELOPMENT.

For a complete description of the diagram see the launch of the original framework.


Click on the image to download pdf

This is still a Beta and we will continue to develop this, so please give us your input on how to improve it!

Video of Bruce Sterling keynote on the dawn of the augmented reality industry


Bruce Sterling , one of the founders of the cyberpunk genre, gave a fabulous keynote on the dawn of the augmented reality industry in Amsterdam when Layar’s Reality Browser was launched a few weeks ago.

Bruce says that augmented reality s a techno-visionary’s dream come true. He’s been following the space since it began at Boeing in 1992 and has been blogging steadily about augmented reality over the last few months. He covers the problems of the space as well as the massive opportunity. Bruce is a fantastic guy to hear from to get some perspective on what will become a massive industry and undoutededly substantially shift how we relate to “reality”.

Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry from Maarten Lens-FitzGerald on Vimeo.

There is no such thing as best practice for Enterprise 2.0


Dion Hinchcliffe has written a useful post titled Going beyond the hype: Identifying Enterprise 2.0 best practices, reviewing some of the work in the space, and with the intent of building a broader catalog of best practices.

There is already valuable information in the post, and I’m sure Dion’s research will yield useful insights. However I have to say upfront don’t believe in the concept of “best practice” with regard to almost any business activity, particularly with Enterprise 2.0. Managers may love the idea of finding and emulating “best practice”, but trying to do that is a setup to failure.

Just as our individuality as people is often hidden, we are gradually understanding that every organization is different.

For the last year in my future enterprise speeches I have been describing how there are two layers to organizations: the commoditized layer of standardized processes, and the differentiated layer of ad-hoc networks. Best practices can useful apply to standardized processes, but far less so in facilitating connection and collaboration across diverse organizations.


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ABC Radio National: Discussion on the future of influence


ABC Radio National Future Tense this morning featured a discussion on the future of influence (click here for the podcast of both the radio program, and the unabridged discussion between Duncan Riley and myself). It kicks off with a quote from Chris Saad saying that influence and reputation are the currencies of the day, even more than attention.

When asked why we rebadged Future of Media Summit as Future of Influence Summit this year, I explained why “influence is the future of media”, and the five key trends in how influence is transforming society.

Duncan pointed to how the rise of Internet and social media means that influence can now be global. He also raised the issue of trust agents, and what it takes to be trusted as a publisher. We have more choice in what we look for, and so we need markers of credibility.

On the topic of business models for influence, I talked about two key ideas. The first is whether and how individuals can profit from their influence, and how that will develop. The second is the emergence of influence as a currency, and the companies that profiting from making influence explicit for companies.

Listen to the long version of the interview for more details.

Will Influencism supplant Capitalism? The emergence of the influence economy


One of the most interesting topics at the recent Future of Influence Summit was the emergence of business models for influence. Some particularly intriguing issues were raised in the Business Models for Influence and Reputation panel, suggesting that one of the key currencies of the future will be influence.

The panellists generally agreed that total revenue in the influence sector, including the companies represented on the panel (Rapleaf, Buzzlogic, Klout) is around US$100 million. The primary business model is providing insights to companies on who the influencers are in their customer base.

One example given is a hotel that asks guests checking in for their Twitter name, swiftly ascertaining how influential in social media they are, and treating them accordingly. If someone who has real reach is their guest, the hotel might upgrade them or otherwise treat them in a way that they are likely to rave about.

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Inside Knowledge review of Implementing Enterprise 2.0


I just came across Inside Knowledge magazine’s review of my most recent book, Implementing Enterprise 2.0.

Full details of the book including free chapters and the Enterprise 2.0 Implementation Framework mentioned in the review and pictured below are available on the Implementing Enterprise 2.0 website.


Enterprise 2.0 Implementation Framework

It’s a useful review – here are a few excerpts:

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