Entries by Ross Dawson

Peer-to-peer banking

A new peer-to-peer bank, Prosper.com, is launching in the US, attracting articles in both the New York Times and BusinessWeek, with the latter titling the story “The eBay of Loans”. The principle is simple – you lend to individuals at interest rates based on their credit rating, and since you’re cutting out the bank as […]

Positive word of mouth

Lexus has given iPod Nanos to some customers who had delayed delivery of their cars, and has got big coverage not just in the Club Lexus Forums, but also in blogs and even on Digg. These days, companies can get massive benefit, as well as problems, from how customers spread how they feel by word […]

Linking the conversational threads

What many people don’t appreciate about blogging is that its power comes from how blogs are interlinked, not the blogs on their won. Individual blogs can be interesting. However it is the linking and commenting on other bloggers’ posts and thoughts that creates a single “blogosphere”. This unitary space of all blogs has powerful emergent […]

Collaborative filtering supports meritocratic Internet TV

Following on from my recent story on collaborative filtering for music, it’s worth taking a look at Videobomb (Thanks for the link Steve Rubel!). This enables people to post links to online videos. If enough people vote for the video, it appears on the site’s front page, so users can immediately find the most popular […]

Mass media is “nearly obsolete” for some buyers

Market research company Polk has found that first-time car buyers barely use traditional media in assessing potential options, leading to a description of traditional media as “nearly obsolete” for this sector. Internet is the primary information source for 35% of these buyers, four times that for television, and eight times that for magazines. Sixty-five percent […]

Moving beyond zero-sum thinking

John Hagel has a very interesting piece on zero-sum thinking – the idea that there if one person wins, another must lose. He draws out how this is epidemic in the business world. A great example is how companies treat their suppliers. In what way do companies do better if their suppliers suffer? Yet that […]

David Maister and marketing as a conversation

David Maister, the über-guru of professional services, has embraced blogging and podcasting. In a revamp last week of his website, which has always provided extensive resources, he has launched a blog titled Passion, People and Principles. It is highly interactive, responding in depth to questions and conversations raised by clients and the professional services community. […]

P2P and human evolution

In a great example of how digital connection brings people together in face-to-face meetings, Michel Bauwens saw my blog post saying that on my vacation I was going to pass through Chiang Mai in Thailand, where he lives. He sent me an email to suggest we get together, and we had lunch in a picturesque […]

Speaking about professional services marketing

Bruce Marcus has been writing the Marcus Letter on Professional Services Marketing for about a decade, originally as a print newsletter, and now online. His broad experience makes him one of the true doyens of the field. His excellent recent book, co-authored with August Aquila, Client at the Core, goes into the practical detail of […]

Collaborative filtering for music picks up pace

I believe that “collaborative filtering” is at the heart of how the networks are coming to life. The basic concept is that we must collaborate to filter the massive information overload we face. We can do this simply by taking the recommendations of friends we know and trust. However now software can amalgamate the views […]