Entries by Ross Dawson

What most people don’t understand about the long tail

The “long tail” is the buzz-phrase par excellence of the new media revolution. No presentation about how media is changing is complete without it. An image of the long tail, taken from our Future of Media Report 2007, illustrating the scaling of business models along the long tail, is below. From a media industry perspective, […]

Adapting consumer Web 2.0 for use in the enterprise

When I spoke at KMWorld07 in Silicon Valley last month, I sat in on the presentation made by Charles Armstrong of Trampoline Systems. One of the interesting points he made is that Web 2.0 is the first set of technologies that have been developed in the consumer space before being taken into enterprise use. All […]

The convergence of the Internet and TV: how will it happen?

Several media executives have asked me about the convergence of the Internet and TV over the last couple of months. I now have a nice reference point for them about the short-term obstacles and possible solutions, courtesy of Nick Wingfield in an article in the Wall Street Journal titled The Internet. The TV. They have […]

Corporate bloggers set up council to share and promote best practices

This is good. A new organization, the Blog Council, has just launched. To quote their release: CHICAGO, December 6, 2007 — The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: […]