I wrote the article below for Tech Marketing magazine. It is intended as a quick guide for marketers who are looking to engage with social media. It is now impossible to ignore the power and reach of social media. Yet the rules of engagement are very different to traditional marketing and PR. Here are a […]
This is the year influence shifts to center stage. Wherever I go people are talking about influence. Meanwhile companies are rapidly shifting their marketing resources to tap the power of influence. There are several primary drivers for the rise of influence: * The democratization of media, which gives everyone a channel to propagate theirs or […]
At last!!! It is literally over five years now that I have been wanting to revamp the website for my core company Advanced Human Technologies. In the meantime we have created many new websites, but the size of the task of reworking my original website, combined with the reality of an always-overfull list of pressing […]
On Tuesday I spoke at the TEDxAdvance event in San Francisco on Future of the Enterprise. Photo credit: Andrew Mager, magerleagues In short, it was a great event, with close to 80 very interesting people in attendance, and excellent energy during the presentations and ensuing conversation over drinks. I won’t replicate the fantastic write up […]
May is going to be a very busy month for me – lots of interesting things on. In a few hours I fly to San Francisco where among other things I will be presenting at the Future of the Enterprise TEDxAdvance event and generating momentum for our Future of Influence Summit to be held August […]
The first event of burgeoning new events company The Insight Exchange is announced! And to set the tone for some of the themes we will be exploring this year and beyond, the topic is… The Power of Influence. This event will be the first of The Insight Exchange lunch series, which each month will explore […]
I caught up with Laurie Lock Lee yesterday and we compared notes on our recent launched books – my Implementing Enterprise 2.0 and his IT Governance in a Networked World. I haven’t read his book yet but it looks great and I’ll report on it soon. In our discussion of Enterprise 2.0 and the networked […]
After my TV interview about Twitter the other day, I’ve just been interviewed by ABC Radio about the Nielsen research just out that shows that Twitter’s second-month retention rates for new users are 40%, compared to retention rates of 50-60% for Facebook and MySpace when they were at a similar stage in their growth. I […]
To further the TED conference’s mission of promoting ideas worth spreading, it has established the TEDx program of independently organized TED events. The global Advance network is running its first TEDx event on May 5 in San Francisco, where I will speak on the future of the enterprise. See the full invitation and registration details […]
For anyone who has tried to email me over the last 28 hours and received a bounce, please just email me again – my email is back up and I now exist again! This has been a nightmare as I’ve transferred my primary website associated my email to a new host, and it did not […]
