Entries by Ross Dawson

Media convergence in action: Journalists (try) mastering the Twitterverse

That’s influence for you. After The Insight Exchange’s event Twitter’s Impact on Media & Journalism last week, the biggest front page article in The Australian’s media section today, titled Journos mastering the Twitterverse, opening with: IT’S Tuesday and I’m at a forum on the topic “Twitter’s Impact on Media and Journalism”, busily taking down the […]

The motivations of influencers and amplifiers: how content becomes prominent

Increasingly, we primarily find content through aggregated influence. In other words, influencers use Twitter, blog, Delicious, Digg, Reddit etc. to highlight the content they find most interesting. Collectively these influencers make this content highly visible, driving at times massive traffic to articles. A couple of years ago I wrote about Uncovering the structure of influence […]