Entries by Ross Dawson

Social Media Strategy Framework in Japanese – ソーシャルメディア戦略構造

Continuing our series of translations of Social Media Strategy Framework, today is Japanese. See the original post for the full overview of the Social Media Strategy Framework in English and list of translations. Click on image to download pdf Please share this with any Japanese speakers. Also be sure to let me know if you […]

FTC regulates blogging! Insights into the new world of paid influence

The US Federal Trade Commission has released its long-awaited update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) […]

Social Media Strategy Framework in Portuguese – Modelo Estratégico das Mídias Sociais

Continuing our series of translations of Social Media Strategy Framework, today we are launching the Portuguese edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Portuguese speakers who would be interested. Also be sure to let […]

The Big Shift in economic structure and why knowledge flows are becoming a fundamentally important business driver

A couple of years ago Deloitte tempted John Hagel away from independent consulting to co-chair a new think-tank, now called the Deloitte Center for the Edge. I have been a long-time fan of John’s work, and find many parallels with my own path and research. The Center recently released its first major study, the Shift […]

Social Media Strategy Framework in Spanish – Encuadre de Estrategia de Medios Sociales

Continuing our series of translations of Social Media Strategy Framework, today we are launching the Spanish edition. See the original post for the full overview of the Social Media Strategy Framework in English. Click on image to download pdf Please share this with any Spanish speakers who would be interested. Also be sure to let […]

SME Tech Summit in Sydney on 1 December – book the date!

The Insight Exchange is going from strength to strength. Its next major event is the SME Tech Summit, to be held on 1 December in Sydney. The Insight Exchange’s CEO Beth Etling has put together an extraordinary agenda for what will be a landmark event in the space. Keynote speakers include Tim Pethick of Nudie […]