The Holmes Report recently released their fourth annual Creativity in PR Global Study and the results present a mixed bag on the status of right brain thinking in the PR profession. While there has evidently been an uptick in key areas – for instance viewing creativity as a key element in agency culture and more […]
A recent communication trend study released by Hotwire PR, indicates virtual reality (VR) could begin playing a more significant role in the coming year as companies use it to bridge the pervasiveness of increasing amounts of data with the desire by customers to experience a brand before buying. While the study identified several other trends […]
A couple of weeks ago, the Holmes Report issued their fourth annual Global Creative Index and the results found Weber Shandwick on top of the overall agency ranking after placing third last year. The Holmes Report analyzes the entries and winners of more than 25 different award programs to determine agency placement in their index. […]
For several years now, Big Data has been top of mind for a variety of industries, and that includes PR. An extraordinary amount of content has been generated about how it can benefit everything from customer insight to driving efficiencies in just about every industry imaginable. Yet, attitudes about Big Data within PR are mixed. […]
A lot has been written over the last couple of years about the preponderance of storytelling and its place in content creation. A couple of weeks ago, Adweek ran an interview with Linda Boff, CMO of General Electric about this topic and how this 125-year old company was approaching storytelling in this digital era. The […]
A funny thing happened in public relations in 2012. Global revenue growth bumped up 14.7% after several years of alternating single digit growth and double-digit losses during the Great Recession (see chart). That was the single biggest bump since 2006 when revenue growth was at 14.1%. Unfortunately, the fun stops there as revenue growth since […]
The economic fortunes of public relations agencies are typically subjected to the economic swings of national and global economies. So one would think that the last several years that have marked an uptick from the downturn of the Great Recession would have most, if not all, of the large global agencies doing quite well economically. […]
Back in the day, PR agencies only needed two things to succeed – be a better than average writer and have a rolodex (aka database) of media contacts. (A bottle of scotch in the top desk drawer was optional.) While both of those are still important today, the complexity that’s been created with the popularity […]
It doesn’t seem that long ago that if surveyed, most CEOs would admit to either a lack of use for social media for themselves or a complete abhorrence for it. Times have changed. A recently released study by Weber Shandwick found that 80% of the chief executive officers of the world’s largest 50 companies are now engaged […]
A couple of years ago there was quite a flurry of discussion, panel topics and articles bemoaning the state of public relations relative to its entrenched use of words over pictures. The reason for the hand wringing was that most public relations professionals were still focused on the highly non-visual means of communicating through press […]
