How virtual audiences for sports, music, and conferences create a positive feedback loop of engagement


Since the advent of coronavirus here has been a lot of work put into building virtual events.

However we are now realizing that having virtual audiences is an essential part of creating great events, energizing sportspeople, speakers, and performers and creating a positive feedback loop that is at the heart of a great in-person event.

We have already seen examples of this in soccer, notably of Danish team Aarhus teaming up with Zoom to put massive screens of fans in the audience.

Today the US NBA and Microsoft announced that digital stands comprising fans displayed on 17 foot screens would help bring basketball games to life.

The KContact Kpop conference featured screens of fans and their fan letters surrounding the stars.

In a short segment on The Virtual Excellence Show I show some of the many examples and point to virtual audiences as a fundamental element of the future of events.