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This week I was interviewed by Nicholas Scibetta, Global Director of Ketchum’s Communications & Media Strategy Network, on The New Media Transformation, looking at the implications for the PR industry. The full interview is below. Click here to read the interview on the Ketchum site. NS: What companies do you feel are doing a good […]
At the end of September I wrote a blog post titled Back to Monetizing Eyeballs, suggesting that business models were returning to the good ol’ “monetizing eyeballs” model, driven by online advertising dollars finally reaching critical mass. At the end of November Om Malik, senior writer for Business 2.0 and also author of the excellent […]
